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The Alex Berman Podcast

Every week Alex Berman chats with an entrepreneur, entertainer, comedian or anyone he finds interesting and provides practical strategies on how to advance in business, life or Hollywood. This podcast is brought to you by Experiment 27 - we leverage our expertise in digital agency marketing to drive more leads to our client's business.
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Dec 24, 2018

Charles M. Jones is the Founder and CEO of LucidMood. Starting out in software and then, later on, pivoting to being an executive coach for a Fortune 500, Charles stumbled upon the idea for LucidMood. LucidMood offers cannabis products enhanced with botanical terpenes for a side-effect free and flavorful effect. They have mastered the art of enhancing mood to a certain level of consistency.

This show is sponsored by Experiment 27. Get the discovery call script & questions template HERE (http://experiment27.com/discovery/).

In this episode you'll learn:

  • [1:15] Charles’ background
  • [2:00] What is LucidMood
  • [4:20] Questions that Charles asked himself when he got the idea of LucidMood
  • [7:48] Stats that further encouraged Charles to pursue LucidMood
  • [11:25] How’d the funding process look like
  • [16:55] Charles' mindset for doing a full year of R&D before the launch
  • [19:07] The Coca-Cola bottling model
  • [20:17] How'd Charles find his first Licensing partner
  • [23:34] How'd he make sure that he had the right partners for sales
  • [26:21] The trigger-point to identify a novice user

Links mentioned:
LucidMood.net

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