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The Alex Berman Podcast

Every week Alex Berman chats with an entrepreneur, entertainer, comedian or anyone he finds interesting and provides practical strategies on how to advance in business, life or Hollywood. This podcast is brought to you by Experiment 27 - we leverage our expertise in digital agency marketing to drive more leads to our client's business.
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Jan 21, 2019

Joe Cross is a filmmaker, entrepreneur, author, and wellness advocate. He directed, produced and was the subject of the award-winning documentaries Fat, Sick & Nearly Dead 1 and 2; authored the New York Times best-seller “The Reboot with Joe Juice Diet” book; and is credited with having accelerated the plant-based eating movement by media outlets including the Wall Street Journal, The Times of London and The Dr. Oz Show. His website, www.rebootwithjoe.com, has become an integral meeting place for a community of millions of Rebooters worldwide. His third documentary film, The Kids Menu, was released in 2016.

 

This show is sponsored by Experiment 27. Get the sales and service agreement (free client contract template) Experiment 27 uses to close business HERE (http://bit.ly/x27contract). [$1,000 value]

 

In this episode you'll learn:

[1:52] How’d Joe decide to make a documentary
[5:52] How’d Joe come up with the idea of ‘Fat, Sick & Nearly Dead’
[8:30] What was so different about Joe’s documentary
[10:40] It’s more about ‘if it works’ than ‘will it work’
[12:03] What’d the ‘Hustle Process’ look like
[15:15] What was the business model for selling documentaries
[17:10] What was holding Joe back from building his business
[18:38] Warning signs before going all-in on a project like this
[19:46] Why Joe pulled his movies out from Netflix
[21:40] ‘Hindsight is a powerful tool in any business’
[24:30] Joe’s team-management process
[27:00] How did Joe find his team

Links mentioned:

RebootwithJoe.com

Follow @Joethejuicer on instagram & twitter

Follow ‘Fat, Sick & Nearly Dead’ & Joe Cross on Facebook

 

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