Liam is the co-founder and CMO of TimeDoctor.com, Running Remote Conference and Staff.com. After graduating with a masters in Sociology from McGill University, Liam opened a small tutoring company which grew to over 100 employees and looked to solve a problem with remote employees not reporting accurate work data which turned into Staff.com. He consults on outsourcing and process design and is passionate about how to gain insights into the inner workings of how people work.
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In this episode you'll learn:
[2:24] What is Liam’s strategy as a person
[3:52] How do you decide who to track & who not to track
[8:27] General rule of ROI on Conferences
[9:47] ‘I don’t know if I would want to be tracked every second’
[11:45] How do you measure passive-productivity (building processes)
[14:45] Why are some employees more successful to other employees
[15:36] How to figure out what your people should be working on
[17:19] How did Liam pick up the initial marketing channels to begin with
[21:57] Why not double down on the #1 channel
[24:19] Cold email outreach for free vs paid events
[28:50] Productivity in an office environment vs being remote
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