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The Alex Berman Podcast

Every week Alex Berman chats with an entrepreneur, entertainer, comedian or anyone he finds interesting and provides practical strategies on how to advance in business, life or Hollywood. This podcast is brought to you by Experiment 27 - we leverage our expertise in digital agency marketing to drive more leads to our client's business.
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Mar 13, 2017
Rand Fishkin is the founder and former CEO of Moz, board member at presentation software startup Haiku Deck, co-author of a pair of books on SEO, and co-founder of Inbound.org. Rand's an unsaveable addict of all things content, search, & social on the web.
 
In this episode you'll learn:
  • [00:54] What are Whiteboard Friday videos about and how they made Rand an online influencer?
  • [00:52] Why should marketers focus on building relationships rather than being tactical?
  • [02:00] Challenges marketers face
  • [02:25] How not to be tempted to give tactical advice instead of a strategic one?
  • [03:33] What does a wizard do at Moz?
  • [04:15] Separate tracks for individual contributors and people managers - structure at Moz
  • [05:23] Why managing people should not be a prerequisite for having a great career in marketing
  • [06:17] How are marketers at Moz measured?
  • [07:30] Top of funnel metrics
  • [08:00] Bottom and middle of the funnel metrics
  • [08:36] How to break down marketing channels to focus on?
  • [14:00] Best days of the week for social engagement?
  • [15:20] Rand's marketing failures
  • [18:11] How does Rand use speaking gigs as a marketing tool?
  • [21:00] How to create a great speech and be the one everyone is talking about?
  • [22:16] How to prioritize which events are worth attending?
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