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The Alex Berman Podcast

Every week Alex Berman chats with an entrepreneur, entertainer, comedian or anyone he finds interesting and provides practical strategies on how to advance in business, life or Hollywood. This podcast is brought to you by Experiment 27 - we leverage our expertise in digital agency marketing to drive more leads to our client's business.
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Jun 26, 2017
Ryan Kulp is the founder of Fomo, a social proof marketing platform that showcases recent customer behaviors to increase conversions and turn your website into the thriving piece of real estate it is. He’s also a full-time indie rock musician, whose new album South of Market debuted April 2017.
 
In this episode you'll learn:
  • [00:40] How did Ryan come up with an elevator pitch for Fomo?
  • [01:30] Origin story of Fomo
  • [02:40] What does Fomo do?
  • [03:03] Why did Ryan decide to rebuild the software after buying it instead of building it from scratch?
  • [04:50] Ryan's history with the agency world - how did the 6 months prior to buying the software look like
  • [11:15] Ryan's preference between running an agency or creating SaaS based product
  • [16:14] What did the acquisition process of Fomo look like?
  • [22:30] How did Ryan finance the deal?
  • [24:30] How to approach something you haven't done before?
  • [26:15] How long did it take for Fomo to get profitable?
 
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Brought to you by Experiment 27. Find us on Youtube here.
 
Podcast production done by BrandedPod.
 
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