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The Alex Berman Podcast

Every week Alex Berman chats with an entrepreneur, entertainer, comedian or anyone he finds interesting and provides practical strategies on how to advance in business, life or Hollywood. This podcast is brought to you by Experiment 27 - we leverage our expertise in digital agency marketing to drive more leads to our client's business.
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Mar 20, 2017
Kelsey Meyer is the co-founder of Influence & Co. Influence & Co. is a tech-enabled content marketing firm that specializes in content strategy, creation and distribution to help companies accomplish their goals through content.
 
In this episode you'll learn:
  • [00:50] What does Influence & Co. do for their clients?
  • [02:04] How to find niche publications?
  • [03:08] Why is I&Co not white labeling for their clients?
  • [04:13] How to go about building a relationships with niche publications from scratch?
  • [04:25] First thing to do if you want to go after a publication as an agency?
  • [06:26] How to know if a niche publication is worth it? 
  • [07:07] Metrics you want to look at before publishing at a specific website?
  • [10:08] Is there a niche in which guest posting doesn't work?
  • [12:10] How do you measure the ROI from the published articles?
  • [13:50] How to utilize your articles in the sales process?
  • [14:56] Best practices for using cold email to distribute the article?
  • [16:54] What role does content marketing play in how someone's evaluating a company?
  • [19:05] What parts of the funnel are important for different industries?
  • [20:55] Best practices for getting quotations from your ideal companies?
 
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