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The Alex Berman Podcast

Every week Alex Berman chats with an entrepreneur, entertainer, comedian or anyone he finds interesting and provides practical strategies on how to advance in business, life or Hollywood. This podcast is brought to you by Experiment 27 - we leverage our expertise in digital agency marketing to drive more leads to our client's business.
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Feb 20, 2017

Many consider it dark arts, but data driven marketing is not an unknown to our today's guest. Listen to learn more about strategies that work in a B2B space.

Michael Taylor is a Co-Founder at Ladder.io. Ladder is a data-driven startup marketing agency focused on launching and growing new businesses. They work across the marketing funnel to test what works, then help you scale quickly and efficiently.

In this episode you will learn: 

  • How to approach growth through the eyes of a data-driven marketing?
  • How to approach testing and figuring out what to start with?
  • How to find marketing tactics that work in B2B?
  • Get more sales by offering your leads fast and easy consultations.

Test your tactics by asking “would I be a good client to myself?”

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Brought to you by Experiment 27. Find us on Youtube here.

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