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The Alex Berman Podcast

Every week Alex Berman chats with an entrepreneur, entertainer, comedian or anyone he finds interesting and provides practical strategies on how to advance in business, life or Hollywood. This podcast is brought to you by Experiment 27 - we leverage our expertise in digital agency marketing to drive more leads to our client's business.
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Dec 18, 2017
Nick Persico is Head of Growth at Close.io, helping thousands of inside salespeople close more deals. He's a former Co-Founder at Smart Host (which was acquired by Beyond Pricing). Former VP of Ops at Krossover, Hustler at Elastic/Close.io, and outside sales at Sysco. His passion is technology in the enterprise, and how the next generation of tools and workforce are changing it.
 
In this episode you'll learn:
  • [01:40] How did Elastic pivot to Close.io?
  • [03:12] What were Nick's main tasks at Close.io?
  • [05:30] What are all the Close.io pricing tiers?
  • [06:15] How was Close.io initially framed as a pitch?
  • [07:50] What is Close.io's top marketing channel?
  • [09:55] What's the team structured like at Close.io?
  • [11:40] What are Nick's main responsibilities at Close.io?
  • [12:55] What is Close.io's content strategy?
  • [15:00] How to approach your free trial users?
  • [17:40] How to help a prospect make a decision?
  • [18:45] What is Nick's approach to enterprise selling?
  • [22:20] What has been the most surprising thing about growing Close.io?
  • [24:20] How to drastically increase your opportunity close rate?
  • [26:20] How does Nick envision his future?
  • [28:00] What made Nick come back to Close.io?
 
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