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The Alex Berman Podcast

Every week Alex Berman chats with an entrepreneur, entertainer, comedian or anyone he finds interesting and provides practical strategies on how to advance in business, life or Hollywood. This podcast is brought to you by Experiment 27 - we leverage our expertise in digital agency marketing to drive more leads to our client's business.
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Now displaying: March, 2019
Mar 25, 2019

Christian is the founder, Director, and curator of Theo & Harris. Since launching in 2013 as a Seton Hall Sophomore, Christian has led his company to a top position in its retail market, hosted nearly 800 episodes on YouTube and worked tirelessly to pioneer the vintage watch renaissance. New Jersey born and bred, you'll find Christian with family, friends and a great watch, Cutty Sark in hand.

This show is sponsored by Experiment 27. Get the sales and service agreement (free client contract template) Experiment 27 uses to close business at http://bit.ly/x27contract. [$1,000 value]

In this episode you'll learn:
[2:00] How long did it take for YouTube to generate sales for Theo & Harris?
[4:40] Why Rolex is the king of watches?
[6:22] How does a Company stay consistent in quality for that long?
[8:40] How’d Christian decide to resell watches instead of creating his own brand?
[10:40] Theo & Harris’ Business model
[12:55] How would an average person sell a Vintage Rolex?
[16:50] The mindset behind selling a luxury watch to a buyer
[19:05] How often do people try to sell fake watches?
[23:50] How to separate yourself in a competitive market?

Links mentioned:
TheoandHarris.com
Follow Theo & Harris on YouTube 
Follow @theoandharris on Instagram
Catch Sour Grapes on Netflix

Have you been trying a bunch of different marketing tactics and nothing is working? I’d love to work one-on-one to see exactly what’s wrong at Experiment27.com/Consulting

Brought to you by Experiment 27. Find us on Youtube (B2Bsalestraining.org).

If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review.

 

 

Mar 18, 2019

Dr. Corey Corpodian is the founder and host of Unleash Success. Corey is a dynamic, high impact up and coming motivational speaker who has given keynotes for personal development seminars, businesses, and even the US Marines. Other than being an awesome speaker that you guys should listen to, he’s also a working Orthodontist. In this episode, I ask Corey the same question that my audience has been asking me for so long - What’s the best way to sell to the Medical Profession?

This show is sponsored by Experiment 27. Get the sales and service agreement (free client contract template) Experiment 27 uses to close business at http://bit.ly/x27contract. [$1,000 value]

In this episode you'll learn:
[1:20] Cold Email is not the best way to reach Doctor
[3:00] The Cliche medical sales process
[4:40] What’s the best process for selling to Corey
[7:07] What if the product is less quality dependent?
[7:58] The first person in the chain to approach
[11:11] The most common bribe is…
[13:40] How to know the better way to pitch the doctors with
[15:45] Can you cold call first before walking into the doctor’s office?
[16:40] What is the value-ladder of services in a doctor’s practice
[17:26] What’s the percentage of patients that are cash vs insurance?
[18:38] What sort of retainers work better when selling marketing services to doctors?
[19:48] How’d you approach selling web design for dentists?

Links mentioned:
Check out Corey Corpodian on Instagram @coreycorpodian
Unleash Success: www.unleashsuccess.com

Have you been trying a bunch of different marketing tactics and nothing is working? I’d love to work one-on-one to see exactly what’s wrong at Experiment27.com/Consulting

Brought to you by Experiment 27. Find us on Youtube (B2Bsalestraining.org).

Get the 50+ Cold Email Subject Lines to test at http://bit.ly/2RmN99E

If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review.

Mar 11, 2019

This week’s podcast is going to be a little bit different. I was recently on the Hardy Haberland Show, and I wanted to publish this Interview here because we talk a lot of stuff that we haven't gotten around to tackle much on the podcast or on the YouTube Channel.
Other than the standard B2B Cold Email stuff, we actually talk about where we are as a fashion company with Wohello, how’s my upcoming movie coming along.

This show is sponsored by Experiment 27. Get the sales and service agreement (free client contract template) Experiment 27 uses to close business at http://bit.ly/x27contract. [$1,000 value]

In this episode you'll learn:


[1:35] My Time at Dom & Tom and how Experiment 27 got started.
[3:02] Cold email is not just about personalizing and following up
[6:11] The biggest Cold Email Mistake
[10:05] The Research on PS Line
[10:42] How to be consistent on Lead Generation?
[13:00] The biggest lesson for the discovery call
[14:58] The Sales presentation system at X27
[16:31] What businesses are doing wrong when sending proposals?
[17:30] How do you shorten the Sales Cycle?
[21:41] What tools are used by the X27 team?
[23:15] How I got into filmmaking
[25:18] Movie business is not all about who you know
[26:12] My number 1 advice for anyone wanting to get into the movie business
[27:05] Advice for aspiring Directors
[29:50] The dawn of Wohello
[32:35] What I've learned about scaling a team
[34:02] The most exciting thing that I've learned in the past year

Links mentioned:
Catch the new episodes of the Hardy Haberland Show at haberland.libsyn.com
Catch the Episode on Hardy’s YouTube Channel at http://bit.ly/2TEo0wy

Brought to you by Experiment 27. Find us on Youtube (B2Bsalestraining.org).

If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review.

Mar 4, 2019

Caya is an entrepreneur and growth marketer. In 2011, he founded Pota-Toss, a Kickstarter-funded iOS game, released on the App Store on October 2012. It was deemed by Techcrunch and CNN as 'The Next Angry Birds' and was downloaded over 300,000 times. The company then evolved into Saborstudio, a digital marketing consulting agency.
In November 2012 Caya was selected as one of 40-Under-40 Costa Rican innovators, and he was a featured speaker on the 2013 TEDx PuraVida Conference.
In mid-2014, Caya started Slidebean, an automated, cloud-based presentation tool. Slidebean has been around for over 4 years with over half a million users around the world.
Beyond his duties as CEO, Caya has led the marketing efforts that propelled Slidebean’s growth.
In his free time, he’s also an amateur filmmaker and a not-so-great tennis player.

This show is sponsored by Experiment 27. Get the sales and service agreement (free client contract template) Experiment 27 uses to close business at http://bit.ly/x27contract. [$1,000 value]

In this episode you'll learn:


[1:45] Caya’s day-to-day as the CEO & the Head Marketer?
[2:25] Top Performing Marketing Channels that work for Slidebean
[3:46] How’d Caya validate Investing in Slidebean?
[5:40] The Initial spend on SEM before investing $100k into Marketing
[7:22] What’s drawing Caya to YouTube Marketing
[10:33] The Reason for picking Startups vs going full Enterprise
[12:20] How does Slidebean compete or differentiate from the giants like Google Slides and MS Powerpoint
[14:30] The Channels that didn’t pan out for Slidebean
[17:08] What most companies get wrong when going on YouTube
[18:35] Did 500 Startups help Slidebean?
[21:14] What happened to Pota-Toss?

Links mentioned:
Slidebean.com

Brought to you by Experiment 27. Find us on Youtube (B2Bsalestraining.org).

If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review.

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