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The Alex Berman Podcast

Every week Alex Berman chats with an entrepreneur, entertainer, comedian or anyone he finds interesting and provides practical strategies on how to advance in business, life or Hollywood. This podcast is brought to you by Experiment 27 - we leverage our expertise in digital agency marketing to drive more leads to our client's business.
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Now displaying: February, 2019
Feb 25, 2019

Jack Randall worked in a warehouse as an employee for The Home Depot back in 2017, then he got in a car wreck which led to him quitting that job. While he was out of work, he started his entrepreneurial journey, and eventually started SocialFlight, an Instagram growth company servicing businesses, brands, and influencers.
SocialFlight has grown into a larger agency with over 700 clients now and they’ve recently hit $500,000 / year in revenue.
Moving forward, He'd like to take SocialFlight to 7 figures this year and continue pushing forward.

This show is sponsored by Experiment 27. Get the discovery call script & questions template at experiment27.com/discovery

In this episode you'll learn:


[2:11] What is SocialFlight?
[2:50] What was the Initial Marketing Strategy at SocialFlight
[5:28] The next step after getting the first 30 clients
[6:20] How’d Jack build the software initially?
[7:50] The Main growth channel for SocialFlight
[9:10] How to do Paid Advertising for better conversion?
[11:25] Keyword Research for Google Ads
[12:48] The First Hires at SocialFlight
[14:01] Automation strategy to minimize the workload
[16:05] How to make sure that Growth and Value provided are consistent?
[17:00] Jack’s Strategy going forward with SocialFlight
[18:28] The Limit to Google Ads

Links mentioned:
Check out Jack on Instagram @jacksbusiness
Socialflight.co

Brought to you by Experiment 27. Find us on Youtube (B2Bsalestraining.org).

If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review.

Feb 18, 2019

Magie Cook was born in an orphanage in Mexico. She grew up in a very difficult environment along with 68 brothers and sisters. She entered a Fresh Salsa competition for the State of West Virginia and won unanimously. At that event, a man gave her $800 to start her business. Not knowing anything about business and with perseverance, she created Maggie’s All Natural Fresh Salsa’s & Dips, a company that grew into a multi-million dollar business within 4 years and distributed products across 38 states to major supermarkets such as Wal-Mart, Sam’s Club, Whole Foods, and many more. At the height of its success in 2015, Maggie’s Salsa sold to Campbell’s Soup. Shortly after, Magie went back to Mexico and rescued 31 orphaned children from a Drug cartel.

This show is sponsored by Experiment 27. Get the sales and service agreement (free client contract template) Experiment 27 uses to close business HERE (http://bit.ly/x27contract). [$1,000 value]

In this episode you'll learn:


[1:30] How’d Magie grow her company with zero marketing budget?
[2:47] The initial hustle of getting the product into stores
[6:30] How actually going for the big stores kickstarted Magie’s company
[10:10] The next step after getting into Whole Foods
[13:18] Why didn’t Magie sell her products online?
[14:19] What’d the double acquisition look like for Magie’s company?
[17:13] How’d Magie find the company that bought Magie’s salsas
[19:00] The Rescuing of orphans from a drug cartel in Mexico
[25:15] Other philanthropic activities Magie was involved in

Links mentioned:
MagieCook.com
TrueLifeHero.com

Brought to you by Experiment 27. Find us on Youtube (B2Bsalestraining.org).

If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review.

Get access to our FREE Sales Courses.(http://experiment27.teachable.com/)

Feb 11, 2019

Antonio Centeno is the founder of www.RealMenRealStyle.com and a co-founder of Menfluential, a men’s lifestyle and business conference. He has created thousands of articles & videos on men’s style and is the creator of the internet’s best style course for professionals – The Style System.

Antonio has studied clothing design in London, Hong Kong, and Bangkok. He is a former US Marine with an MBA from UT Austin and a BA from Cornell College. He loves to hear from old friends and make new ones.

This show is sponsored by Experiment 27. Get the discovery call script & questions template HERE (http://experiment27.com/discovery/).

 

In this episode you'll learn:

[2:05] What is the number one thing people are getting wrong about style?
[4:55] Who is the authentic person that you are? What does he look like?
[7:20] Style isn’t limited to ‘Runways’
[9:00] What are some of the red flags that your style isn’t good?
[10:15] Antonio’s mindset of creating valuable content on a consistent basis
[12:40] Style if you want to be behind-the-scenes.
[16:45] How’d Antonio’s course strategy change over time?
[21:00] How’d he get into advertising

Links mentioned:

Follow Antonio on Instagram @rmrstyle and on YouTube (https://www.youtube.com/user/RealMenRealStyle)

Meet Antonio at Menfluential (https://menfluentialconference.com) on the 22nd & 23rd Feb at Atlanta, Georgia.

 

Brought to you by Experiment 27. Find us on Youtube (B2Bsalestraining.org).


If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review.

Get access to our FREE Sales Courses.(http://experiment27.teachable.com/)

Feb 4, 2019

Tom Libelt is a serial entrepreneur with a background in documentary filmmaking and the music industry. Tom specializes in SEO for small businesses/influencers and marketing online courses at WeCreateOnlineCourses.com with his partner Till Carlos.
He is also the founder of the Smart Brand Marketing Podcast where he and his guests share their knowledge and expertise on how you can grow your business online.

This show is sponsored by Experiment 27. Get the sales and service agreement (free client contract template) Experiment 27 uses to close business HERE (http://bit.ly/x27contract). [$1,000 value]

In this episode you'll learn:


[1:10] How’d Tom go from being a rapper to selling online courses
[5:15] ‘You can get your cake and still have it’
[5:55] The difference between the Hip-hop market then and now
[6:40] The framework for creating an online course
[8:00] What is the only reason people will pay for your course
[11:10] ‘It’s more like a transformation that you can assign a value to’
[12:20] What are the top channels for promoting an online course
[13:25] What are you looking for in a partner
[17:30] What are Tom’s priorities in life right now

Links mentioned:
SmartBrandMarketing.com

Brought to you by Experiment 27. Find us on Youtube (B2Bsalestraining.org).

If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review.

Get access to our FREE Sales Courses.(http://experiment27.teachable.com/)

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