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The Alex Berman Podcast

Every week Alex Berman chats with an entrepreneur, entertainer, comedian or anyone he finds interesting and provides practical strategies on how to advance in business, life or Hollywood. This podcast is brought to you by Experiment 27 - we leverage our expertise in digital agency marketing to drive more leads to our client's business.
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Now displaying: January, 2019
Jan 28, 2019

Back in 2009, Fernando Labastida noticed there was a crop of new, talented technology consulting companies from Latin America offering their services to the U.S. market who couldn’t figure out how to sell their services effectively. This scarcity led to the foundation of Nearshore Marketing. Fernando started blogging in Spanish from his website, latinitmarketing.com, providing free advice to software companies, outsourcers and consulting firms from Mexico all the way to Tierra del Fuego, on the best ways to penetrate the largest, most difficult market in the world. And it was through blogging that he attracted his first customers: Definity First, Infolink, Making Sense, NEORIS, and Softtek.

This show is sponsored by Experiment 27. Get the sales and service agreement (free client contract template) Experiment 27 uses to close business HERE (http://bit.ly/x27contract). [$1,000 value]

In this episode you'll learn:

[1:22] What do you mean by Nearshore outsourcing?
[2:44] What are the most common thing that Latin American companies are getting wrong
[6:25] The Most important tactic of breaking into America
[9:05] The tactile marketing approach
[10:40] How’d Fernando’s journey begin?
[14:00] What turned Fernando off from cold-calling
[16:05] The pivot from cold-calling to blogging
[17:40] What happened after the Great Recession
[20:10] What type of content doesn’t work?
[21:40] Getting back to Cold outreach
[24:25] How they found the commonality for potential clients before Google or LinkedIn
[26:55] A cold call by Fernando & a cold email by Alex
[29:10] The sweet-spot between Content & Cold outreach.

Links mentioned:
NearshoreMarketing.com
Connect with Fernando on LinkedIn (https://www.linkedin.com/in/flabastida/)

Brought to you by Experiment 27. Find us on Youtube (B2Bsalestraining.org).

If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review.

Get access to our FREE Sales Courses.(http://experiment27.teachable.com/)

Jan 21, 2019

Joe Cross is a filmmaker, entrepreneur, author, and wellness advocate. He directed, produced and was the subject of the award-winning documentaries Fat, Sick & Nearly Dead 1 and 2; authored the New York Times best-seller “The Reboot with Joe Juice Diet” book; and is credited with having accelerated the plant-based eating movement by media outlets including the Wall Street Journal, The Times of London and The Dr. Oz Show. His website, www.rebootwithjoe.com, has become an integral meeting place for a community of millions of Rebooters worldwide. His third documentary film, The Kids Menu, was released in 2016.

 

This show is sponsored by Experiment 27. Get the sales and service agreement (free client contract template) Experiment 27 uses to close business HERE (http://bit.ly/x27contract). [$1,000 value]

 

In this episode you'll learn:

[1:52] How’d Joe decide to make a documentary
[5:52] How’d Joe come up with the idea of ‘Fat, Sick & Nearly Dead’
[8:30] What was so different about Joe’s documentary
[10:40] It’s more about ‘if it works’ than ‘will it work’
[12:03] What’d the ‘Hustle Process’ look like
[15:15] What was the business model for selling documentaries
[17:10] What was holding Joe back from building his business
[18:38] Warning signs before going all-in on a project like this
[19:46] Why Joe pulled his movies out from Netflix
[21:40] ‘Hindsight is a powerful tool in any business’
[24:30] Joe’s team-management process
[27:00] How did Joe find his team

Links mentioned:

RebootwithJoe.com

Follow @Joethejuicer on instagram & twitter

Follow ‘Fat, Sick & Nearly Dead’ & Joe Cross on Facebook

 

Brought to you by Experiment 27. Find us on Youtube (B2Bsalestraining.org).


If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review.

Get access to our FREE Sales Courses.(http://experiment27.teachable.com/)

Jan 14, 2019

Liam is the co-founder and CMO of TimeDoctor.com, Running Remote Conference and Staff.com. After graduating with a masters in Sociology from McGill University, Liam opened a small tutoring company which grew to over 100 employees and looked to solve a problem with remote employees not reporting accurate work data which turned into Staff.com. He consults on outsourcing and process design and is passionate about how to gain insights into the inner workings of how people work.

This show is sponsored by Experiment 27. Get the sales and service agreement (free client contract template) Experiment 27 uses to close business HERE (http://bit.ly/x27contract). [$1,000 value]

In this episode you'll learn:


[2:24] What is Liam’s strategy as a person
[3:52] How do you decide who to track & who not to track
[8:27] General rule of ROI on Conferences
[9:47] ‘I don’t know if I would want to be tracked every second’
[11:45] How do you measure passive-productivity (building processes)
[14:45] Why are some employees more successful to other employees
[15:36] How to figure out what your people should be working on
[17:19] How did Liam pick up the initial marketing channels to begin with
[21:57] Why not double down on the #1 channel
[24:19] Cold email outreach for free vs paid events
[28:50] Productivity in an office environment vs being remote

Links mentioned:
Runningremote.com/Liam
TimeDoctor.com
Subscribe to Running Remote on YouTube

Brought to you by Experiment 27. Find us on Youtube (B2Bsalestraining.org).

If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review.

Get access to our FREE Sales Courses.(http://experiment27.teachable.com/)

Jan 7, 2019

Benji Osias started skating when he was 10, got hooked and been doing it ever since. Raised on skate videos and magazines, sci-fi books, classic rock, and metal music. Studied Earth & Planetary Sciences in college. He's a big fan of camping, whiskey, and The Farside cartoons. Started making the Filthy Ditch Crew zine towards the end of 2015, started off as a little side project to keep in touch with all the homies and try to do something creative. He's made 6 issues so far that can be found at www.filthyditchcrew.com

This show is sponsored by Experiment 27. Get the discovery call script & questions template HERE (http://experiment27.com/discovery/).

In this episode you'll learn:


[1:56] What is Filthy Ditch & How did it come into play
[4:04] What made Benji go for a print magazine rather than going Digital
[10:36] How’d he get the zine into the stores
[12:45] ‘The Raw skate zines are disappearing’
[13:29] How’d Benji pitch the store owners
[15:15] The creative process of making an issue
[18:15] What is the production cost per magazine

Links mentioned:
Filthyditchcrew.com
Follow @filthyditchcrewzine on Instagram

Brought to you by Experiment 27. Find us on Youtube (B2Bsalestraining.org).

If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review.

Get access to our FREE Sales Courses.(http://experiment27.teachable.com/)

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