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The Alex Berman Podcast

Every week Alex Berman chats with an entrepreneur, entertainer, comedian or anyone he finds interesting and provides practical strategies on how to advance in business, life or Hollywood. This podcast is brought to you by Experiment 27 - we leverage our expertise in digital agency marketing to drive more leads to our client's business.
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Now displaying: 2019
Jun 2, 2019

Clayton Morris is a former FOX News Anchor who left the #1 cable news show in the
world after achieving financial freedom. Through his Financial Freedom Academy,
He devotes himself to helping others build passive income and achieve
financial freedom like he did using methods he learned along the way. After some
epic failures, he’s learned how to build a meaningful life, and shares these lessons on
his top-rated podcast, Investing in Real Estate with Clayton Morris.

This show is sponsored by Experiment 27. This show is sponsored by Experiment 27. Get the discovery call script & questions template at experiment27.com/discovery

In this episode you'll learn:

[1:06] What was it like leaving the job that Clayton always dreamed of in his childhood?
[2:47] Was there anything different that Clayton did than anyone else stuck at his level?
[4:45] Having a different personality on vs off-air
[8:15] When is enough ‘enough’ for you? How do you nurture your portfolio?
[11:42] Do you feel guilty about the lower time investment?
[13:50] Where do you find your mind going? How do you find ideas?
[15:54] What do you actually mean by financial freedom?
[17:50] How do you deal with hate when you go off-niche?
[19:48] What was driving Clayton to create content when he didn’t need to?
[21:13] How do you negotiate deals?
[23:11] ‘You’re never too good to sell.’

Links mentioned:
Listen to Investing In Real Estate with Clayton Morris at https://morrisinvest.com/podcast
Catch Morris Invest on YouTube

Have you been trying a bunch of different marketing tactics and nothing is working? I’d love to work one-on-one to see exactly what’s wrong at Experiment27.com/Consulting

Brought to you by Experiment 27. Find us on Youtube (B2Bsalestraining.org).

If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review.

May 22, 2019

Kevin Stecko is the founder and president of 80sTees.com. He's been operating the business since December of 1999. Being in the e-commerce industry for more than 2 decades now, he's seen it evolve into the giant that it is today.

Born in the golden age of action figures & graphic tees, 80stees was something that he was destined to do.

 

This show is sponsored by Experiment 27. This show is sponsored by Experiment 27. Get the discovery call script & questions template at experiment27.com/discovery

 

In this episode you'll learn:

[1:04] The story behind 80stees

[2:44] What made Kevin take 80stees online back in 1999?

[7:42] People complaint so much when the price is lower.

[8:28] What does the outbound marketing look like for 80stees?

[11:01] One-to-one to current customers

[14:23] Keeping it all licensed when others can’t

[17:02] What’s the design approval process for licensed products?

[21:46] What turned Kevin off of the licensing deals and what is he doing instead?

[24:20] What are the next steps for 80stees?

[26:40] What is the future of Vintage clothes?

 

Links mentioned:

E-commerce musings by Kevin Stecko at Kevinstecko.com

80stees.com

 

Have you been trying a bunch of different marketing tactics and nothing is working? I’d love to work one-on-one to see exactly what’s wrong at Experiment27.com/Consulting

Brought to you by Experiment 27. Find us on Youtube (B2Bsalestraining.org).


If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review.

May 15, 2019

Tara Reed is a tech entrepreneur with previous experience working in marketing at Google, Foursquare, and Microsoft. After that experience, She launched Kollecto, an app for affordable art collecting, which she built without writing a single line of code.

Her success with Kollecto led to a TEDx talk on helping other entrepreneurs build their own apps without code.

After the TEDx talk, She was inspired to share her experience and knowledge with others who had great ideas, but weren’t technically inclined. She started Apps Without Code to do just that.

 

This show is sponsored by Experiment 27. This show is sponsored by Experiment 27. Get the discovery call script & questions template at experiment27.com/discovery

 

In this episode you'll learn:

[1:18] How’d Kollecto came into existence?

[4:32] The outreach to Art advisors for Kollecto

[5:09] Where was Tara sending out clients for the surveys?

[6:55] What happened to Kollecto?

[9:00] How Tara got into giving a TEDx talk

[10:40] What was Kollecto’s business model?

[14:00] How’d Tara figure out how not to overwork?

[16:00] What was the biggest driver that Tara needed to focus on?

[17:25] How does she drive traffic to her weekly workshop?

[20:55] Ho much did she push for Ads in the first week?

 

Links mentioned:

@tarareed_ on Instagram

tara@appswithoutcode.com

workshop.appswithoutcode.com

 

Brought to you by Experiment 27. Find us on Youtube (B2Bsalestraining.org).


If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review.

May 8, 2019

J V Crum III became a self-made Entrepreneur-Millionaire in his 20s. Now he devotes himself to helping others find their dream by growing a business that combines making profits with creating an important difference for their customers and the world. JV hosts a show called, Conscious Millionaire, and he also is a business coach. His goal is to help you create a business that affords you true financial freedom in life that provides you that deep fulfilment that you seek.

This show is sponsored by Experiment 27. This show is sponsored by Experiment 27. Get the discovery call script & questions template at experiment27.com/discovery

In this episode you'll learn:

[3:11] What it means to make a million dollars in your 20s
What it means to exit at 40
[5:15] Is there guilt of not delivering enough value in the past?
[7:14] Have you ever felt a strong push against the person that you used to be?
[12:58] What do you mean by “Doing something that really matters”?
[16:54] What was that business that JV hated during his exit?
[20:26] The biggest tragedy of life?
[21:03] What advice would you give to your past self?
[26:14] “Living in the zone”
[31:31] The two reasons for becoming famous

Links mentioned:
ConsciousMillionaire.com
Get the 7 figure formula at: ConsciousMillionaire.com/7figureformula

Get 50+ Subject Lines to Test for your next Cold Email Campaign at Experiment27.com/Subject

Brought to you by Experiment 27. Find us on Youtube (B2Bsalestraining.org).

If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review.

Apr 22, 2019

Nkiruka (Kiki) Nwasokwa is a Concept Clarity Strategist who helps creators of breakthrough technologies to prove the breakthrough their product brings to the world.

Specifically, she helps tech teams win pitches, clients, and customers by delivering instant proof of concept without any market testing. Her clients range from startups to Fortune 500 companies.

She holds a degree in Mathematics from Dartmouth College with a minor in Philosophy of Science.

This show is sponsored by Experiment 27. This show is sponsored by Experiment 27. Get the discovery call script & questions template at experiment27.com/discovery

 

In this episode you'll learn:

[1:00] How do you deliver proof of concept with no market testing?

[3:12] How the whole process came together

[6:18] What steps to take to come up with that perfect slogan

[10:06] How do you cut through the nonsense and find that perfect statement

[12:30] Some more iconic examples of those perfect pitches

[20:00] The questions that Kiki asks her Clients

 

Links mentioned:

eightwordwin@gmail.com

 

Have you been trying a bunch of different marketing tactics and nothing is working? I’d love to work one-on-one to see exactly what’s wrong at Experiment27.com/Consulting

 

Brought to you by Experiment 27. Find us on Youtube (B2Bsalestraining.org).


If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review.

Apr 15, 2019

Andrew Sillitoe is a business psychologist, speaker, and the author of The 4 Keys. His innovative approach to leadership and work-life balance has earned him invitations to work with a range of global companies, including Pfizer, Nationwide, Virgin, and the BBC. Today Andrew runs the UK's number- one training company for entrepreneurs and business owners who want to succeed in business, health, relationships, and mindset.

This show is sponsored by Experiment 27. Get the sales and service agreement (free client contract template) Experiment 27 uses to close business at http://bit.ly/x27contract. [$1,000 value]

In this episode you'll learn:

[0:53] A little about Andrew’s background
[1:54] What's the connection between coaching Hockey players and Entrepreneurs?
[3:03] The main reason Entrepreneurs feel overwhelmed
[3:51] What makes it susceptible for it to all fall apart
[5:19] Suicide rate among Entrepreneurs is up
[5:55] What's the advice for an Entrepreneur stressing it out in the early days?
[9:50] How to get around the Shiny Thing Syndrome?
[11:55] What does Andrew’s business plan look like?
[13:08] Mindset - the missing Key that people forget about
[17:03] How to scale a coaching program?
[18:00] The Main lessons Andrew learned from his father’s journey
[22:25] How do you go about fixing the problem of being years behind in your industry?


Links mentioned:
The 4 Keys by Andrew Sillitoe (https://amzn.to/2IxMqSn)
AndrewSillitoe.com
Connect with Andrew on LinkedIN (https://www.linkedin.com/in/andrewsillitoe22/)
Get Fit to Win Group on Facebook (https://www.facebook.com/groups/GetFitToWin/)

Brought to you by Experiment 27. Find us on Youtube (B2Bsalestraining.org).

If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review.

Apr 8, 2019

John Michael Godier is an Author and futurist. He explores the universe in weekly documentary-style videos released randomly on YouTube. These center on science, future technology, and the mysteries of the universe. Additionally, John releases irregular videos covering breaking news on important developments in space science and technology as they happen.

John has also authored three Science Fiction novels - The Salvagers, Rescue at Io & Supermind.

This show is sponsored by Experiment 27. Get the sales and service agreement (free client contract template) Experiment 27 uses to close business at http://bit.ly/x27contract. [$1,000 value]

In this episode you'll learn:

[1:08] The Why & How of John’s YouTube channel
[5:20] Who does John picture the content is being written for?
[6:41] What was John’s day job before YouTube?
[7:33] How does the content promote the novels?
[11:39] The Business/ Technical side of content marketing
[12:30] What John’s day-to-day is like?
[17:40] How do you make sure your books are good before you release them?
[18:40] What does the writing process look like?
[20:00] What is John’s purpose of writing Sci-Fi?

Links mentioned:
Check out JMG on YouTube (https://www.youtube.com/channel/UCEszlI8-W79IsU8LSAiRbDg)
Check Event Horizon with JMG (https://www.youtube.com/channel/UCz3qvETKooktNgCvvheuQDw)
John Michael Godier on Amazon (https://www.amazon.com/John-Michael-Godier/e/B00D1RRHVY/ref=dp_byline_cont_book_1)

Get 50+ Subject Lines to Test for your next Cold Email Campaign at Experiment27.com/Subject

Have you been trying a bunch of different marketing tactics and nothing is working? I’d love to work one-on-one to see exactly what’s wrong at Experiment27.com/Consulting

Brought to you by Experiment 27. Find us on Youtube (B2Bsalestraining.org).

If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review.

Apr 1, 2019

Julius Ramsay is an American film director, television director, and editor. He began work as an editor on documentary shows like VH1’s Behind the Music, ESPN SportsCentury, and moved onto reality television like American Idol, the Bachelor and it's spin-off the Bachelorette. In 2006, he began editing serials such as Alias, Battlestar Galactica, Flashforward from 2010 - 2015, the Walking Dead.
His work as an editor has earned him three Primetime Emmy nominations - once for The Contender and twice for Battlestar Galactica. Ramsey has also directed television shows such as the Walking Dead, the Purge, Scream, Outcast, and Krypton. In 2018, he directed the feature film Midnighters on war thriller that was distributed by IFC midnight and holds 89% rating on rotten tomatoes.

This show is sponsored by Experiment 27. Get the sales and service agreement (free client contract template) Experiment 27 uses to close business at http://bit.ly/x27contract. [$1,000 value]

In this episode:
[2:43] What was the transition from being an Editor to Director like?
[6:29] How did Julius learn to edit for something that he didn’t like? What was the process like?
[8:36] What was handed to Julius to edit mini-documentaries out of?
[10:23] How much of the editing is planned?
[17:21] How many times did Julius try to get on the role of the Director while he was editing?
[18:29] How’d he know that he was ready to become a Director?
[22:21] How do you know that it’s time to move on to the next shot?

Links mentioned:
Check out Midnighters (http://www.midnightersfilm.com)
JuliusRamsay.com


Get 50+ Subject Lines to Test for your next Cold Email Campaign at Experiment27.com/Subject

Brought to you by Experiment 27. Find us on Youtube (B2Bsalestraining.org).

If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review.

Mar 25, 2019

Christian is the founder, Director, and curator of Theo & Harris. Since launching in 2013 as a Seton Hall Sophomore, Christian has led his company to a top position in its retail market, hosted nearly 800 episodes on YouTube and worked tirelessly to pioneer the vintage watch renaissance. New Jersey born and bred, you'll find Christian with family, friends and a great watch, Cutty Sark in hand.

This show is sponsored by Experiment 27. Get the sales and service agreement (free client contract template) Experiment 27 uses to close business at http://bit.ly/x27contract. [$1,000 value]

In this episode you'll learn:
[2:00] How long did it take for YouTube to generate sales for Theo & Harris?
[4:40] Why Rolex is the king of watches?
[6:22] How does a Company stay consistent in quality for that long?
[8:40] How’d Christian decide to resell watches instead of creating his own brand?
[10:40] Theo & Harris’ Business model
[12:55] How would an average person sell a Vintage Rolex?
[16:50] The mindset behind selling a luxury watch to a buyer
[19:05] How often do people try to sell fake watches?
[23:50] How to separate yourself in a competitive market?

Links mentioned:
TheoandHarris.com
Follow Theo & Harris on YouTube 
Follow @theoandharris on Instagram
Catch Sour Grapes on Netflix

Have you been trying a bunch of different marketing tactics and nothing is working? I’d love to work one-on-one to see exactly what’s wrong at Experiment27.com/Consulting

Brought to you by Experiment 27. Find us on Youtube (B2Bsalestraining.org).

If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review.

 

 

Mar 18, 2019

Dr. Corey Corpodian is the founder and host of Unleash Success. Corey is a dynamic, high impact up and coming motivational speaker who has given keynotes for personal development seminars, businesses, and even the US Marines. Other than being an awesome speaker that you guys should listen to, he’s also a working Orthodontist. In this episode, I ask Corey the same question that my audience has been asking me for so long - What’s the best way to sell to the Medical Profession?

This show is sponsored by Experiment 27. Get the sales and service agreement (free client contract template) Experiment 27 uses to close business at http://bit.ly/x27contract. [$1,000 value]

In this episode you'll learn:
[1:20] Cold Email is not the best way to reach Doctor
[3:00] The Cliche medical sales process
[4:40] What’s the best process for selling to Corey
[7:07] What if the product is less quality dependent?
[7:58] The first person in the chain to approach
[11:11] The most common bribe is…
[13:40] How to know the better way to pitch the doctors with
[15:45] Can you cold call first before walking into the doctor’s office?
[16:40] What is the value-ladder of services in a doctor’s practice
[17:26] What’s the percentage of patients that are cash vs insurance?
[18:38] What sort of retainers work better when selling marketing services to doctors?
[19:48] How’d you approach selling web design for dentists?

Links mentioned:
Check out Corey Corpodian on Instagram @coreycorpodian
Unleash Success: www.unleashsuccess.com

Have you been trying a bunch of different marketing tactics and nothing is working? I’d love to work one-on-one to see exactly what’s wrong at Experiment27.com/Consulting

Brought to you by Experiment 27. Find us on Youtube (B2Bsalestraining.org).

Get the 50+ Cold Email Subject Lines to test at http://bit.ly/2RmN99E

If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review.

Mar 11, 2019

This week’s podcast is going to be a little bit different. I was recently on the Hardy Haberland Show, and I wanted to publish this Interview here because we talk a lot of stuff that we haven't gotten around to tackle much on the podcast or on the YouTube Channel.
Other than the standard B2B Cold Email stuff, we actually talk about where we are as a fashion company with Wohello, how’s my upcoming movie coming along.

This show is sponsored by Experiment 27. Get the sales and service agreement (free client contract template) Experiment 27 uses to close business at http://bit.ly/x27contract. [$1,000 value]

In this episode you'll learn:


[1:35] My Time at Dom & Tom and how Experiment 27 got started.
[3:02] Cold email is not just about personalizing and following up
[6:11] The biggest Cold Email Mistake
[10:05] The Research on PS Line
[10:42] How to be consistent on Lead Generation?
[13:00] The biggest lesson for the discovery call
[14:58] The Sales presentation system at X27
[16:31] What businesses are doing wrong when sending proposals?
[17:30] How do you shorten the Sales Cycle?
[21:41] What tools are used by the X27 team?
[23:15] How I got into filmmaking
[25:18] Movie business is not all about who you know
[26:12] My number 1 advice for anyone wanting to get into the movie business
[27:05] Advice for aspiring Directors
[29:50] The dawn of Wohello
[32:35] What I've learned about scaling a team
[34:02] The most exciting thing that I've learned in the past year

Links mentioned:
Catch the new episodes of the Hardy Haberland Show at haberland.libsyn.com
Catch the Episode on Hardy’s YouTube Channel at http://bit.ly/2TEo0wy

Brought to you by Experiment 27. Find us on Youtube (B2Bsalestraining.org).

If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review.

Mar 4, 2019

Caya is an entrepreneur and growth marketer. In 2011, he founded Pota-Toss, a Kickstarter-funded iOS game, released on the App Store on October 2012. It was deemed by Techcrunch and CNN as 'The Next Angry Birds' and was downloaded over 300,000 times. The company then evolved into Saborstudio, a digital marketing consulting agency.
In November 2012 Caya was selected as one of 40-Under-40 Costa Rican innovators, and he was a featured speaker on the 2013 TEDx PuraVida Conference.
In mid-2014, Caya started Slidebean, an automated, cloud-based presentation tool. Slidebean has been around for over 4 years with over half a million users around the world.
Beyond his duties as CEO, Caya has led the marketing efforts that propelled Slidebean’s growth.
In his free time, he’s also an amateur filmmaker and a not-so-great tennis player.

This show is sponsored by Experiment 27. Get the sales and service agreement (free client contract template) Experiment 27 uses to close business at http://bit.ly/x27contract. [$1,000 value]

In this episode you'll learn:


[1:45] Caya’s day-to-day as the CEO & the Head Marketer?
[2:25] Top Performing Marketing Channels that work for Slidebean
[3:46] How’d Caya validate Investing in Slidebean?
[5:40] The Initial spend on SEM before investing $100k into Marketing
[7:22] What’s drawing Caya to YouTube Marketing
[10:33] The Reason for picking Startups vs going full Enterprise
[12:20] How does Slidebean compete or differentiate from the giants like Google Slides and MS Powerpoint
[14:30] The Channels that didn’t pan out for Slidebean
[17:08] What most companies get wrong when going on YouTube
[18:35] Did 500 Startups help Slidebean?
[21:14] What happened to Pota-Toss?

Links mentioned:
Slidebean.com

Brought to you by Experiment 27. Find us on Youtube (B2Bsalestraining.org).

If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review.

Feb 25, 2019

Jack Randall worked in a warehouse as an employee for The Home Depot back in 2017, then he got in a car wreck which led to him quitting that job. While he was out of work, he started his entrepreneurial journey, and eventually started SocialFlight, an Instagram growth company servicing businesses, brands, and influencers.
SocialFlight has grown into a larger agency with over 700 clients now and they’ve recently hit $500,000 / year in revenue.
Moving forward, He'd like to take SocialFlight to 7 figures this year and continue pushing forward.

This show is sponsored by Experiment 27. Get the discovery call script & questions template at experiment27.com/discovery

In this episode you'll learn:


[2:11] What is SocialFlight?
[2:50] What was the Initial Marketing Strategy at SocialFlight
[5:28] The next step after getting the first 30 clients
[6:20] How’d Jack build the software initially?
[7:50] The Main growth channel for SocialFlight
[9:10] How to do Paid Advertising for better conversion?
[11:25] Keyword Research for Google Ads
[12:48] The First Hires at SocialFlight
[14:01] Automation strategy to minimize the workload
[16:05] How to make sure that Growth and Value provided are consistent?
[17:00] Jack’s Strategy going forward with SocialFlight
[18:28] The Limit to Google Ads

Links mentioned:
Check out Jack on Instagram @jacksbusiness
Socialflight.co

Brought to you by Experiment 27. Find us on Youtube (B2Bsalestraining.org).

If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review.

Feb 18, 2019

Magie Cook was born in an orphanage in Mexico. She grew up in a very difficult environment along with 68 brothers and sisters. She entered a Fresh Salsa competition for the State of West Virginia and won unanimously. At that event, a man gave her $800 to start her business. Not knowing anything about business and with perseverance, she created Maggie’s All Natural Fresh Salsa’s & Dips, a company that grew into a multi-million dollar business within 4 years and distributed products across 38 states to major supermarkets such as Wal-Mart, Sam’s Club, Whole Foods, and many more. At the height of its success in 2015, Maggie’s Salsa sold to Campbell’s Soup. Shortly after, Magie went back to Mexico and rescued 31 orphaned children from a Drug cartel.

This show is sponsored by Experiment 27. Get the sales and service agreement (free client contract template) Experiment 27 uses to close business HERE (http://bit.ly/x27contract). [$1,000 value]

In this episode you'll learn:


[1:30] How’d Magie grow her company with zero marketing budget?
[2:47] The initial hustle of getting the product into stores
[6:30] How actually going for the big stores kickstarted Magie’s company
[10:10] The next step after getting into Whole Foods
[13:18] Why didn’t Magie sell her products online?
[14:19] What’d the double acquisition look like for Magie’s company?
[17:13] How’d Magie find the company that bought Magie’s salsas
[19:00] The Rescuing of orphans from a drug cartel in Mexico
[25:15] Other philanthropic activities Magie was involved in

Links mentioned:
MagieCook.com
TrueLifeHero.com

Brought to you by Experiment 27. Find us on Youtube (B2Bsalestraining.org).

If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review.

Get access to our FREE Sales Courses.(http://experiment27.teachable.com/)

Feb 11, 2019

Antonio Centeno is the founder of www.RealMenRealStyle.com and a co-founder of Menfluential, a men’s lifestyle and business conference. He has created thousands of articles & videos on men’s style and is the creator of the internet’s best style course for professionals – The Style System.

Antonio has studied clothing design in London, Hong Kong, and Bangkok. He is a former US Marine with an MBA from UT Austin and a BA from Cornell College. He loves to hear from old friends and make new ones.

This show is sponsored by Experiment 27. Get the discovery call script & questions template HERE (http://experiment27.com/discovery/).

 

In this episode you'll learn:

[2:05] What is the number one thing people are getting wrong about style?
[4:55] Who is the authentic person that you are? What does he look like?
[7:20] Style isn’t limited to ‘Runways’
[9:00] What are some of the red flags that your style isn’t good?
[10:15] Antonio’s mindset of creating valuable content on a consistent basis
[12:40] Style if you want to be behind-the-scenes.
[16:45] How’d Antonio’s course strategy change over time?
[21:00] How’d he get into advertising

Links mentioned:

Follow Antonio on Instagram @rmrstyle and on YouTube (https://www.youtube.com/user/RealMenRealStyle)

Meet Antonio at Menfluential (https://menfluentialconference.com) on the 22nd & 23rd Feb at Atlanta, Georgia.

 

Brought to you by Experiment 27. Find us on Youtube (B2Bsalestraining.org).


If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review.

Get access to our FREE Sales Courses.(http://experiment27.teachable.com/)

Feb 4, 2019

Tom Libelt is a serial entrepreneur with a background in documentary filmmaking and the music industry. Tom specializes in SEO for small businesses/influencers and marketing online courses at WeCreateOnlineCourses.com with his partner Till Carlos.
He is also the founder of the Smart Brand Marketing Podcast where he and his guests share their knowledge and expertise on how you can grow your business online.

This show is sponsored by Experiment 27. Get the sales and service agreement (free client contract template) Experiment 27 uses to close business HERE (http://bit.ly/x27contract). [$1,000 value]

In this episode you'll learn:


[1:10] How’d Tom go from being a rapper to selling online courses
[5:15] ‘You can get your cake and still have it’
[5:55] The difference between the Hip-hop market then and now
[6:40] The framework for creating an online course
[8:00] What is the only reason people will pay for your course
[11:10] ‘It’s more like a transformation that you can assign a value to’
[12:20] What are the top channels for promoting an online course
[13:25] What are you looking for in a partner
[17:30] What are Tom’s priorities in life right now

Links mentioned:
SmartBrandMarketing.com

Brought to you by Experiment 27. Find us on Youtube (B2Bsalestraining.org).

If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review.

Get access to our FREE Sales Courses.(http://experiment27.teachable.com/)

Jan 28, 2019

Back in 2009, Fernando Labastida noticed there was a crop of new, talented technology consulting companies from Latin America offering their services to the U.S. market who couldn’t figure out how to sell their services effectively. This scarcity led to the foundation of Nearshore Marketing. Fernando started blogging in Spanish from his website, latinitmarketing.com, providing free advice to software companies, outsourcers and consulting firms from Mexico all the way to Tierra del Fuego, on the best ways to penetrate the largest, most difficult market in the world. And it was through blogging that he attracted his first customers: Definity First, Infolink, Making Sense, NEORIS, and Softtek.

This show is sponsored by Experiment 27. Get the sales and service agreement (free client contract template) Experiment 27 uses to close business HERE (http://bit.ly/x27contract). [$1,000 value]

In this episode you'll learn:

[1:22] What do you mean by Nearshore outsourcing?
[2:44] What are the most common thing that Latin American companies are getting wrong
[6:25] The Most important tactic of breaking into America
[9:05] The tactile marketing approach
[10:40] How’d Fernando’s journey begin?
[14:00] What turned Fernando off from cold-calling
[16:05] The pivot from cold-calling to blogging
[17:40] What happened after the Great Recession
[20:10] What type of content doesn’t work?
[21:40] Getting back to Cold outreach
[24:25] How they found the commonality for potential clients before Google or LinkedIn
[26:55] A cold call by Fernando & a cold email by Alex
[29:10] The sweet-spot between Content & Cold outreach.

Links mentioned:
NearshoreMarketing.com
Connect with Fernando on LinkedIn (https://www.linkedin.com/in/flabastida/)

Brought to you by Experiment 27. Find us on Youtube (B2Bsalestraining.org).

If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review.

Get access to our FREE Sales Courses.(http://experiment27.teachable.com/)

Jan 21, 2019

Joe Cross is a filmmaker, entrepreneur, author, and wellness advocate. He directed, produced and was the subject of the award-winning documentaries Fat, Sick & Nearly Dead 1 and 2; authored the New York Times best-seller “The Reboot with Joe Juice Diet” book; and is credited with having accelerated the plant-based eating movement by media outlets including the Wall Street Journal, The Times of London and The Dr. Oz Show. His website, www.rebootwithjoe.com, has become an integral meeting place for a community of millions of Rebooters worldwide. His third documentary film, The Kids Menu, was released in 2016.

 

This show is sponsored by Experiment 27. Get the sales and service agreement (free client contract template) Experiment 27 uses to close business HERE (http://bit.ly/x27contract). [$1,000 value]

 

In this episode you'll learn:

[1:52] How’d Joe decide to make a documentary
[5:52] How’d Joe come up with the idea of ‘Fat, Sick & Nearly Dead’
[8:30] What was so different about Joe’s documentary
[10:40] It’s more about ‘if it works’ than ‘will it work’
[12:03] What’d the ‘Hustle Process’ look like
[15:15] What was the business model for selling documentaries
[17:10] What was holding Joe back from building his business
[18:38] Warning signs before going all-in on a project like this
[19:46] Why Joe pulled his movies out from Netflix
[21:40] ‘Hindsight is a powerful tool in any business’
[24:30] Joe’s team-management process
[27:00] How did Joe find his team

Links mentioned:

RebootwithJoe.com

Follow @Joethejuicer on instagram & twitter

Follow ‘Fat, Sick & Nearly Dead’ & Joe Cross on Facebook

 

Brought to you by Experiment 27. Find us on Youtube (B2Bsalestraining.org).


If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review.

Get access to our FREE Sales Courses.(http://experiment27.teachable.com/)

Jan 14, 2019

Liam is the co-founder and CMO of TimeDoctor.com, Running Remote Conference and Staff.com. After graduating with a masters in Sociology from McGill University, Liam opened a small tutoring company which grew to over 100 employees and looked to solve a problem with remote employees not reporting accurate work data which turned into Staff.com. He consults on outsourcing and process design and is passionate about how to gain insights into the inner workings of how people work.

This show is sponsored by Experiment 27. Get the sales and service agreement (free client contract template) Experiment 27 uses to close business HERE (http://bit.ly/x27contract). [$1,000 value]

In this episode you'll learn:


[2:24] What is Liam’s strategy as a person
[3:52] How do you decide who to track & who not to track
[8:27] General rule of ROI on Conferences
[9:47] ‘I don’t know if I would want to be tracked every second’
[11:45] How do you measure passive-productivity (building processes)
[14:45] Why are some employees more successful to other employees
[15:36] How to figure out what your people should be working on
[17:19] How did Liam pick up the initial marketing channels to begin with
[21:57] Why not double down on the #1 channel
[24:19] Cold email outreach for free vs paid events
[28:50] Productivity in an office environment vs being remote

Links mentioned:
Runningremote.com/Liam
TimeDoctor.com
Subscribe to Running Remote on YouTube

Brought to you by Experiment 27. Find us on Youtube (B2Bsalestraining.org).

If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review.

Get access to our FREE Sales Courses.(http://experiment27.teachable.com/)

Jan 7, 2019

Benji Osias started skating when he was 10, got hooked and been doing it ever since. Raised on skate videos and magazines, sci-fi books, classic rock, and metal music. Studied Earth & Planetary Sciences in college. He's a big fan of camping, whiskey, and The Farside cartoons. Started making the Filthy Ditch Crew zine towards the end of 2015, started off as a little side project to keep in touch with all the homies and try to do something creative. He's made 6 issues so far that can be found at www.filthyditchcrew.com

This show is sponsored by Experiment 27. Get the discovery call script & questions template HERE (http://experiment27.com/discovery/).

In this episode you'll learn:


[1:56] What is Filthy Ditch & How did it come into play
[4:04] What made Benji go for a print magazine rather than going Digital
[10:36] How’d he get the zine into the stores
[12:45] ‘The Raw skate zines are disappearing’
[13:29] How’d Benji pitch the store owners
[15:15] The creative process of making an issue
[18:15] What is the production cost per magazine

Links mentioned:
Filthyditchcrew.com
Follow @filthyditchcrewzine on Instagram

Brought to you by Experiment 27. Find us on Youtube (B2Bsalestraining.org).

If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review.

Get access to our FREE Sales Courses.(http://experiment27.teachable.com/)

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