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The Alex Berman Podcast

Every week Alex Berman chats with an entrepreneur, entertainer, comedian or anyone he finds interesting and provides practical strategies on how to advance in business, life or Hollywood. This podcast is brought to you by Experiment 27 - we leverage our expertise in digital agency marketing to drive more leads to our client's business.
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Now displaying: July, 2018
Jul 30, 2018
Matt D'Avella is the director of the award-winning Netflix documentary Minimalism. His first feature-length documentary Minimalism was trending on Netflix and broke the top 10 documentaries on iTunes. Matt is also a host of The Ground Up Show.
 
This show is sponsored by Experiment 27. Get the discovery call script & questions template HERE.
 
In this episode you'll learn:
  • [01:00] How did Matt create Minimalism
  • [02:37] How to generate an initial sales bump in iTunes
  • [05:02] About creating a watchable film
  • [05:40] What to look for in the first cut
  • [08:00] How not to lose your story in the process
  • [11:05] How did Matt fund the making of Minimalism
  • [12:50] Music is an important part of the film
  • [14:25] Mistakes don't take too much away from viewers
  • [17:25] You're more timid in the early shoots
  • [19:06] Release strategy for Minimalism
  • [23:07] How did Matt get an intro to Netflix
  • [24:30] What are Matt's plans for the future
  • [27:10] Why Matt started focusing on his podcast
  • [29:05] How minimalism opens you up to freedom
Links mentioned:
Brought to you by Experiment 27. Find us on Youtube.
 
If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review.
 
Jul 23, 2018
Ken Davenport is a Tony Award-winning Broadway and Off-Broadway theater producer, blogger, and writer. Ken founded Davenport Theatrical Enterprises (DTE) in 2004, and creates, produces, and manages shows under that business. Since its founding, DTE has expanded to other areas of the theater business. It now houses Broadway Genius Group Sales, a group sales agency for Broadway and Off-Broadway shows; DTE Agency, a theatrical marketing agency; and DTE Management, a general management division.
 
He has also written several books and e-books on Producing, Broadway investing, and raising money for shows. Ken’s blog and podcast, The Producer’s Perspective, has garnered international attention and has been featured in Vanity Fair, New York Magazine, The Gothamist, and more. Besides producing his own projects, Ken has been an Executive Producer and Consultant on many other Broadway and Off Broadway projects.
 
This show is sponsored by Experiment 27. Get the sales and service agreement (free client contract template) Experiment 27 uses to close business HERE. [$1,000 value]
 
 
In this episode you'll learn:
  • [01:10] How does Ken feel about his achievement
  • [01:40] 2 types of producers 
  • [02:20] Can you tell if your project is going to be good in advance?
  • [03:50] How to get feedback on your theater shows
  • [05:12] Importance of collaboration behind a theater show
  • [06:25] Theater shows require maintenance
  • [06:58] How Ken uses dial testing to see if the audience likes his shows
  • [09:40] How has Ken's podcast affected his career
  • [11:00] Biggest takeaway Ken got from one of his podcast guests
  • [12:00] How did Ken put together a first ever crowd funded Broadway show 
  • [13:45] What did Ken learn when he live streamed one of his shows
  • [15:25] Process behind getting your show out there
  • [17:00] Broadway is booming
  • [18:20] How can someone build a career like Ken's
  • [20:00] Finishing is as important as starting is
  • [21:00] 1 out of 5 shows on Broadway recoup their investment
  • [22:10] You have to have multiple projects going on at once
  • [23:00] How to deal with doubt and fear of failure
  • [24:30] Everyone has flops
  • [25:45] How often is Ken getting pitched
  • [27:00] How to get Ken's attention 
  • [28:02] No one cares about your projects more than you do
Links mentioned:
Brought to you by Experiment 27. Find us on Youtube.
 
If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review.
 
Jul 16, 2018

Jonathan Allen is an award-winning journalist and New York Times-bestselling author. He is currently a national political correspondent for NBC News. A frequent guest on national television programs and public speaker, he has been the Washington bureau chief for Bloomberg News, the White House bureau chief for Politico and a congressional reporter for Politico, Congressional Quarterly and The Hill.  Jonathan won the National Press Foundation’s Everett McKinley Dirksen award and the National Press Club’s Sandy Hume award for his reporting on Congress. In 2014, he published his first book with writing partner Amie Parnes, HRC: State Secrets and the Rebirth of Hillary Clinton. It spent four weeks on the New York Times bestseller list. In 2017 he published Shattered: Inside Hillary Clinton's Doomed Campaign, a book about Hillary Clinton's unsuccessful 2016 presidential campaign. Shattered spent 8 weeks on the New York Times best seller list.
 
This show is sponsored by Experiment 27. Get the discovery call script & questions template HERE.
 
In this episode you'll learn:
  • [02:14] Why did Jonathan write a book about Hillary Clinton in 2014
  • [03:10] Why did Hillary pick Nathan to write a book about her
  • [06:09] Book writing process with a partner
  • [08:40] About writing structures
  • [09:30] How to build your career without having a vision
  • [11:14] Being concerned about the future is not worth it
  • [13:50] How to gain access to people you need to interview
  • [16:00] What was Jonathan's dream career
  • [17:10] It's important to master your subject material
  • [18:24] Role self-awareness plays in your career
Links mentioned:
Brought to you by Experiment 27. Find us on Youtube.
 
If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review.
 
Jul 9, 2018
In 2004, Rand Fishkin, co-founded the SEO software company, Moz, where he served as CEO until 2014. In 2018, he left and founded SparkToro, a software and data company focused on helping people understand how and where to reach their target audiences. Rand is also the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World (2018) and a frequent keynote speaker on marketing and entrepreneurship topics around the world. In his spare time, he mostly likes to hang out with his wife, Geraldine, and eat pasta.
 
This show is sponsored by Experiment 27. Get the sales and service agreement (free client contract template) Experiment 27 uses to close business HERE. [$1,000 value]
 
 
In this episode you'll learn:
  • [01:14] What is SparkToro
  • [04:30] How did Rand approach starting SparkToro
  • [08:00] How will Rand finance the company
  • [12:09] What does Rand think about growth assumptions
  • [13:46] What caused Rand to raise a second round of funding at Moz
  • [16:15] How is Rand planning to market SparkToro
  • [18:27] How to choose between improving your marketing and your product
  • [19:57] How to shift between different business mindsets
  • [21:10] Dealing with customer feedback
  • [23:40] How is Rand choosing what to work on
Links mentioned:
Brought to you by Experiment 27. Find us on Youtube.
 
If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review.
 
Jul 2, 2018
Primoz Bozic went from being a 20-year old socially awkward computer science student earning $7/hour with no connections, no experience and no business knowledge to earning multiple 6 figures with his online business, all while living in Slovenia. He now coaches world-class experts, CEOs and rising stars on growing their online businesses by creating world-class content, Ultimate Guides and premium online courses.
 
He has served as the lead coach and product manager for Ramit Sethi’s “Zero to Launch Accelerator”, a 7-figure online business coaching program. He has created multiple successful online courses that range from $50 – $1,500, had multiple 5-figure product launches. His clients include celebrity makeup artists, world-class songwriters and world’s best high performance coaches.
 
This show is sponsored by Experiment 27. Get the sales and service agreement (free client contract template) Experiment 27 uses to close business HERE. [$1,000 value]
 
 
In this episode you'll learn:
  • [01:03] How Alex and Primoz met 
  • [01:07] How Primoz went from $7/hr to $1,000/hr 
  • [02:55] How did Primoz apply Ramit Sethi's course 
  • [06:16] What is Primoz doing now and how he evolved his niche
  • [08:50] Why did Primoz join Ramit Sethi's team
  • [10:55] What did Primoz learn from Ramit Sethi
  • [13:30] How did Primoz find product-market fit
  • [15:15] How to create a high value coaching service 
  • [18:45] What is Primoz focused on right now
  • [21:50] Primoz's approach to course creation
 
Links mentioned:
Brought to you by Experiment 27. Find us on Youtube.
 
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
 
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