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The Alex Berman Podcast

Every week Alex Berman chats with an entrepreneur, entertainer, comedian or anyone he finds interesting and provides practical strategies on how to advance in business, life or Hollywood. This podcast is brought to you by Experiment 27 - we leverage our expertise in digital agency marketing to drive more leads to our client's business.
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Now displaying: May, 2018
May 28, 2018
Victor Antonio is a business keynote speaker who had a 20 year career as a top sales executive and became President of Global Sales and Marketing for a $420M company. As Vice President of International Sales in a Fortune 500 $3B corporation at the time, he was selected from over 500 sales managers to join the President’s Advisory Council for excellence in sales and management. He has shared the stage with top business speakers: Paul Otellini (CEO of Intel), John May (CEO of FedEx Kinkos) and more. He's the author of 13 books on sales and motivation and recently launched the Sales Mastery Academy learning platform with 300+ videos.  
 
This show is sponsored by Experiment 27. Get the sales and service agreement (free client contract template) Experiment 27 uses to close business HERE. [$1,000 value]
 
In this episode you'll learn:
  • [01:20] How did Victor get a chance to host a show on Spike
  • [06:04] How did Victor create his speaking and teaching style
  • [08:30] How Victor prepares to record his YouTube videos
  • [11:47] What is Victor's biggest marketing channel
  • [13:00] Why business owners need to create videos
  • [15:28] How to make sure your videos generate a ROI
  • [17:10] Never aim for perfection, aim for success 
  • [17:40] How Victor prepares for his TV show
  • [21:30] What's Victor's process for learning
Links mentioned:
Brought to you by Experiment 27. Find us on Youtube.
 
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
 
May 21, 2018
Patrick Lee is the co-founder and former CEO of Rotten Tomatoes, a leading entertainment website focused on movie reviews and news and one of the top 500 most trafficked sites in the world. Sold to IGN Entertainment June 2004. He's also the co-founder of Hobo Labs, his current focus, where they make guild-based casual mobile games. In the past he also co-founded and ran Design Reactor, an internet marketing firm focused on the entertainment industry. Clients included Disney, ABC, Warner Bros., and Artisan Entertainment, among others.
 
This show is sponsored by Experiment 27. Get the sales and service agreement (free client contract template) Experiment 27 uses to close business HERE. [$1,000 value]
 
In this episode you'll learn:
  • [01:30] What goes into a good mobile game 
  • [02:03] What is surprising about launching a mobile game
  • [03:25] What is Patrick most passionate about
  • [05:35] How did Patrick secure an investment for his business
  • [06:10] How to think about growing a company
  • [08:00] How did Patrick get Disney as a client
  • [15:00] Why Patrick never pursued a career in entertainment
  • [16:10] How Patrick manages risk at his current company
  • [18:20] How to know when to move on
  • [20:57] How to test business concepts
  • [23:30] How to communicate the vision to your employees
Links mentioned:
Brought to you by Experiment 27. Find us on Youtube.
 
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
 
May 14, 2018
Ryan Robinson is a content marketing consultant to the world's top experts and growing startups. He writes for Forbes, Entrepreneur, Fast Company, Business Insider and more. He works with companies like LinkedIn, Zendesk, Google for Entrepreneurs, Adobe, SoFi, Quickbooks, Close.io, CreativeLive, Crew and other fast growing startups to drive content marketing strategy & rapid execution. He also advises 500 Startups portfolio companies on how to grow their brands with effective content marketing and hosts the The Side Hustle Project Podcast.
 
This show is sponsored by Experiment 27. Get the discovery call script & questions template HERE.
 
In this episode you'll learn:
  • [01:16] How is Ryan able to book high level guests for his podcast
  • [03:08] How to choose a company to work for
  • [05:50] How to use your audience metrics for promotional purposes
  • [07:25] How does Ryan approach creating his lifestyle
  • [09:50] What convinced Ryan to move from an entrepreneur to full-time employee
  • [11:52] What was Ryan's first year as a freelancer like
  • [14:30] Ryan's advice to a freelancer who is just starting out
  • [16:20] Why is switching from a service based business to a SaaS tool so attractive
  • [17:11] What were some of Ryan's KPIs when he started with Close.io
  • [18:45] What's Close.io's approach to email marketing
  • [19:53] How is Ryan running 2 webinars per month for Close.io
  • [20:44] How is Ryan driving signups for a webinar
Links mentioned:
Brought to you by Experiment 27. Find us on Youtube.
 
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
 
May 7, 2018
Mikael Yang is the CEO and co-founder of Manychat. ManyChat is a messenger marketing platform that helps businesses do marketing, sales, and support through Facebook Messenger without writing any code. The platform is visual, so anyone who can drag'n'drop can build a bot with ManyChat. ManyChat has grown rapidly to helping 100,000 businesses get 10x more leads and paying customers using Facebook Messenger chatbots than they do with traditional email marketing.
 
This show is sponsored by Experiment 27. Get the discovery call script & questions template HERE.
 
In this episode you'll learn:
  • [00:55] Mikael's experience with 500 Startups accelerator
  • [01:36] How Manychat started in 2015
  • [03:44] Why bots are becoming more popular
  • [04:33] How to handle customer support using bots
  • [05:31] How is Manychat's team currently structured
  • [09:33] Why messenger bots are popular in all industries
  • [17:10] How is Manychat getting their customers
  • [18:17] What's Mikael's approach to marketing
  • [23:00] What did Mikael do before he created Manychat 
Links mentioned:
Brought to you by Experiment 27. Find us on Youtube.
 
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
 
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