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The Alex Berman Podcast

Every week Alex Berman chats with an entrepreneur, entertainer, comedian or anyone he finds interesting and provides practical strategies on how to advance in business, life or Hollywood. This podcast is brought to you by Experiment 27 - we leverage our expertise in digital agency marketing to drive more leads to our client's business.
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Now displaying: April, 2018
Apr 30, 2018
Erik Jacobson is the co-founder & CEO of Be My Guest, a podcast outreach and booking service which helps B2B brands, Entrepreneurs, Authors, and Influencers grow their audience, generate qualified leads, and drive revenue growth by getting them featured guest appearances on podcasts.
 
This show is sponsored by Experiment 27. Get the sales and service agreement (free client contract template) Experiment 27 uses to close business HERE. [$1,000 value]
 
 
In this episode you'll learn:
  • [01:15] How cold tweet to Tim Ferriss started Erik's business
  • [04:22] How Erik switched to booking podcast guests
  • [05:10] What is a podcast tour?
  • [06:40] How does Erik pitch a podcast tour to high level prospects
  • GET THE EMAIL SCRIPT ERIK USES TO BOOK PODCAST APPEARANCES
  • [08:50] Does Erik provide any additional podcast training to his clients
  • [11:05] How to prepare for a podcast interview
  • [14:38] How big is Erik's company right now
  • [19:30] What are the packages Be My Guest offers
  • [21:20] How to get booked for a high level show
  • [24:00] Reasons it's better to aim for small and medium sized shows 
Links mentioned:
 
Brought to you by Experiment 27. Find us on Youtube.
 
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
 
Apr 23, 2018
Matt Plapp is the President of Driven Media Solutions, a full service marketing firm located in Cincinnati & Northern Kentucky. He has over 18+ years of experience in small business marketing in the region. From Corporate America to Locally Owned companies,  he's been involved in most forms of marketing and have seen the good, the bad and the ugly. He has a strong passion for Guerilla & Grass Roots Marketing, Social Media and Internal Marketing Strategies. His goal is to help you create and implement a plan that will work as a foundation for your company’s brand.
 
 
This show is sponsored by Experiment 27. Get the discovery call script & questions template HERE.
 
In this episode you'll learn:
  • [01:26] How is Matt growing his agency
  • [02:14] How big was Matt's agency 18 months ago
  • [03:30] How Matt decided on what services to offer
  • [07:42] Why did Alex have someone take over his CEO duties
  • [09:10] What was the biggest change since Matt made the shift
  • [10:36] Who inspired Matt to make the change
  • [12:43] Marketing agencies should spend money on marketing
  • [14:00] Reasons to create packages 
  • [14:57] What stopped Matt from implementing these changes earlier
  • [15:50] How to niche down your agency
Links mentioned:
Brought to you by Experiment 27. Find us on Youtube here.
 
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
 
Apr 16, 2018
Logan Young is the co-founder of BlitzMetrics, where he runs the company’s training programs, while implementing ad campaigns and optimizing marketing funnels for key accounts. He currently manages a team of 43 individuals.
 
He is an internationally recognized keynote speaker, having traveled and lectured in 45 cities, 15 countries across 5 continents. He's also an author of The Standards of Excellence, a book about Facebook benchmarks. He’s also an Eagle Scout, avid water sports enthusiast, and caretaker of his lab mix, Sydney.
 
 
This show is sponsored by Experiment 27. Get the discovery call script & questions template HERE.
 
In this episode you'll learn:
  • [01:46] What does BlitzMetrics do?
  • [03:26] How to make sure the processes are executed perfectly
  • [06:00] How to execute a two week trial with your new hires
  • [07:26] Leverage your own content and courses to train your new hires
  • [08:50] Most impressive result Logan has seen a candidate deliver during the trial period
  • [10:10] What type of videos to create for facebook
  • [11:15] How to structure your videos into why, how and what category
  • [12:37] Best practices for creating videos for facebook
  • [15:10] How to create an irresistible hook for a video?
  • [17:00] Outline of a why video + example
  • [19:21] Outline of a how video + example
  • [20:08] Outline of a what video + example
  • [20:52] How to execute $1 a day strategy for Facebook
Links mentioned:
Brought to you by Experiment 27. Find us on Youtube here.
 
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
 
Apr 9, 2018
Dan Martell is a serial entrepreneur, speaker, investor, former founder of Clarity. Dan is a perfect example of someone who has overcome all odds to achieve massive success. Having built and sold 3 technology companies, Dan now dedicates his time to coaching high performing SaaS entrepreneur to scale their businesses in a predictable way.
 
This show is sponsored by Experiment 27. Get the sales and service agreement (free client contract template) Experiment 27 uses to close business HERE. [$1,000 value]
 
In this episode you'll learn:
  • [01:28] Smile and dial strategy for talking to your customers
  • [03:03] The easiest way to gather actionable feedback from your customers
  • [05:58] How to embrace your haters online
  • [06:55] How are Dan's business and activities currently structured
  • [08:19] "Who would you work with if you only got paid at the end of them getting the result?"
  • [14:51] Strategy behind personality driven brands
  • [16:20] 3 things you need to accelerate a business
  • [18:07] How to brand your coaching framework
  • [20:18] How is Dan's team being held accountable
  • [21:33] How would Dan handle one of his people not performing
Links mentioned:
Brought to you by Experiment 27. Find us on Youtube here.
 
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
 
Apr 2, 2018
Doug Cunnington is a digital marketing consultant and a project management professional. He started his digital career after experiencing great success building Amazon Associate niche websites. He started Niche Site Project where he helps his audience find a niche and profitable keywords, start a niche site, get more search engine traffic and boost revenue, set up systems and scale their niche site.
 
This show is sponsored by Experiment 27. Get the discovery call script & questions template HERE.
 
In this episode you'll learn:
  • [01:10] Who inspired Doug to start making money online?
  • [01:54] What piece of information was Doug missing when he started out?
  • [03:19] Golden Ratio method for finding keywords
  • [06:40] How to come up with keywords to target?
  • [09:04] How does Doug create a niche site from start to finish?
  • [13:15] How to make sure the process is executed perfectly?
  • [16:33] How much of time and money would Dough allocate to building a new niche site?
Links mentioned:
Brought to you by Experiment 27. Find us on Youtube here.
 
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
 
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