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The Alex Berman Podcast

Every week Alex Berman chats with an entrepreneur, entertainer, comedian or anyone he finds interesting and provides practical strategies on how to advance in business, life or Hollywood. This podcast is brought to you by Experiment 27 - we leverage our expertise in digital agency marketing to drive more leads to our client's business.
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Now displaying: March, 2018
Mar 26, 2018
Alex Mehr is the CEO & Co-Founder of Mentorbox (self-education system delivered in a convenient monthly box). In the past he served as a CEO & Co-Founder Zoosk ($800M in sales). Alex helped launch over 30 products/companies that have done over $1 Billion in revenue. He also worked as an aerospace scientist at NASA.
 
This show is sponsored by Experiment 27. Get the sales and service agreement (free client contract template) Experiment 27 uses to close business HERE. [$1,000 value]
 
In this episode you'll learn:
  • [00:58] Why did Alex leave NASA for a business idea?
  • [01:56] What is Alex's approach to testing business ideas? 
  • [03:46] How did Alex know to abandon a specific business?
  • [07:00] You can get back to a business, don't kill it if you think it can work
  • [08:40] How did Alex get involved with Mentorbox?
  • [09:30] Why is Alex focused on a uniform metric?
  • [12:00] Why committing to an idea that isn't working isn't good?
  • [13:30] Who was Alex's first hire at Mentorbox?
  • [14:06] Reason you don't need a team to run experiments
  • [16:00] Your goal should be to prove an idea isn't good
  • [17:20] What to do after an experiment succeeds?
  • [18:50] Why is Alex a fan of paid advertisement?
  • [20:37] How much do you budget per experiment?
Links mentioned:
Brought to you by Experiment 27. Find us on Youtube here.
 
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
Mar 19, 2018
Will Barron is the host of the Salesman Red podcast. Its goal is to help sales professionals close more deals but also to tackle the unspoken issues within the sales industry such as high levels of stress, the negative stereotype of the salesperson and long term success. Will doesn’t consider himself an “expert” or Guru”. Will is firstly and firmly a sales professional and asks the questions his audience wants to hear because he personally wants to know the answer too.
 
This show is sponsored by Experiment 27. Get the discovery call script & questions template HERE.
 
In this episode you'll learn:
  • [02:30] How did Will get in sales with a background in chemistry?
  • [04:05] Why did Will start a podcast for salespeople?
  • [05:34] Is Will more of a salesman or a content creator at the moment?
  • [07:35] Why is sales content usually boring?
  • [08:33] How to tell if someone doesn't have the necessary sales experience when talking to them?
  • [09:20] How does Will sell advertising for his podcast?
  • [10:46] What role do Facebook ads play in the sales process? 
  • [12:30] How many listens does Will get on his podcast?
  • [13:03] How small was Will's podcast when he started selling ad space?
  • [15:00] How did Will sell his first ad spot?
  • [16:45] Scripts Will used to reach out to companies
  • [17:32] What you need in an email to grab attention?
  • [18:28] Why mostly men listen to sales content?
  • [21:10] What is needed to sell advertisement?
  • [22:00] Why is consistent work ethic necessary to succeed in anything?
  • [27:10] What's Will's new podcast "Excited Science" about?
Links mentioned:
 
Brought to you by Experiment 27. Find us on Youtube here.
 
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
Mar 12, 2018
Miri Qylafi is the 22 year old Head of Marketing for Fanbytes, a mobile video advertising platform helping brands like Warner, Universal, and Sony reach teens on Snapchat and recently on Instagram as well. Clocking an average of 90% completion rates and 8% CTR, Fanbytes's campaigns have seen themselves featured in Forbes, Huffington Post and with Forbes describing them as "rewriting the rules of social for Gen Z". Miri has overseen hundreds of campaigns that Fanbytes has run for its clients and is familiar with the principles and processes that Fanbytes to achieve success for their clients. 
 
This show is sponsored by Experiment 27. Get the sales and service agreement (free client contract template) Experiment 27 uses to close business HERE. [$1,000 value]
 
In this episode you'll learn:
  • [01:40] 2 reasons why Miri is a guest on this podcast
  • [02:00] What does Fanbytes do?
  • [03:30] How did Miri join Fanbytes?
  • [04:00] What did the first 30 days when Miri joined look like? 
  • [04:54] Why is Fanbytes experimenting with podcasts?
  • [05:30] Cool PR hack you can use to generate results for your agency
  • [07:00] How is Miri using WhatsApp to market their services?
  • [07:50] Why did Fanbytes hire Miri as head of marketing? 
  • [09:53] How did companies like Warner, Universal and Sony decide to work with a bunch of 22yr olds?
  • [11:05] How did Fanbytes get an investment?
  • [11:44] What's the ideal client profile Fanbytes is going after?
  • [13:10] What are Fanbytes' top 3 marketing channels?
  • [14:07] Why is Fanbytes putting together events?
  • [16:05] How does Fanbytes sell tickets for their events?
  • [17:20] How to turn people that come to your events to customers?
  • [19:15] Difference between selling in the US and the UK?
  • [21:00] What do Miri's day to day activities look like?
  • [22:18] What are some of Fanbytes' weekly goals?
Links mentioned:
Brought to you by Experiment 27. Find us on Youtube here.
 
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
 
Mar 5, 2018
Matthew Beat is a history teacher who specializes in making history more engaging and easier to understand through music and Ken Burns-style videos for the 21st century. He has written songs about all of the Presidents and has created music videos for all of them. His most popular series chronicles every Presidential election in American history on his YouTube channel Mr. Beat.
 
In this episode you'll learn:
  • [02:05] How long was Matt doing his most popular series for?
  • [05:13] Why was the last presidential election different? 
  • [07:10] How does Matt put together his videos?
  • [08:10] Why does Matt compare his videos to Ken Burns' videos?
  • [08:57] How does Matt pick the topics for his videos?
  • [10:30] How to come up with video titles? 
  • [11:25] How to think about content promotion?
  • [14:18] How to leverage Reddit for promotion?
  • [18:10] What role does YouTube play in Matt's life?
  • [21:33] What's the future for Matt's channel?
Links mentioned:
Brought to you by Experiment 27. Find us on Youtube here.
 
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
 
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