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The Alex Berman Podcast

Every week Alex Berman chats with an entrepreneur, entertainer, comedian or anyone he finds interesting and provides practical strategies on how to advance in business, life or Hollywood. This podcast is brought to you by Experiment 27 - we leverage our expertise in digital agency marketing to drive more leads to our client's business.
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Now displaying: February, 2018
Feb 26, 2018
Ryan Kulp is the founder of Fomo, a social proof marketing platform that showcases recent customer behaviors to increase conversions and turn your website into the thriving piece of real estate it is. Ryan also founded Fork Equity which provides painless exits for bootstrapped founders.
 
In this episode you'll learn:
  • [00:42] Why did Ryan start Fork Equity?
  • [03:34] What is Ryan's average acquisition size so far?
  • [06:53] What kind of business did Alex buy from Ryan and how much did he pay?
  • [07:20] Why did Ryan sell that business to Alex?
  • [09:28] Different management approaches to buying online businesses
  • [12:56] Why is buying online businesses the easiest path to entrepreneurship?
  • [16:00] Concept of quick wins
  • [17:15] How to identify a good deal by having a thesis in place?
  • [21:46] Who is Fork Equity's ideal customer?
  • [25:00] How to form your investing thesis? 
  • [28:13] You don't need the cash upfront to buy a business
  • [30:08] Reinvest all the profits into building a team
  • [32:00] Buying online businesses doesn't have to be risky
Links mentioned:
 
Brought to you by Experiment 27. Find us on Youtube here.
 
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
 
Feb 19, 2018
Trish Bertuzzi founded The Bridge Group to help B2B technology companies build world-class Inside Sales teams. Since 1998, they have helped over 320+ companies build, expand and optimize Inside Sales - building pipeline, generating revenue and redefining the image of the profession. Trish is also the winner of Consulting Provider of the Year American Association of Inside Sales Professionals (2013 - 2017 which is 5 years in a row!)
 
In this episode you'll learn:
  • [01:10] How did the sales process evolve since 1998?
  • [03:00] The difference between researching and preparing for a sales call?
  • [06:30] Sometimes disqualifying is as valuable as qualifying an opportunity
  • [07:26] What makes a good client for Trish?
  • [09:03] Why did Trish start offering account based revenue services?
  • [13:12] How does Trish approach business in general?
  • [15:05] What does Trish do on an a day-to-day basis?
  • [21:30] How to approach creating engaging sales content?
Links mentioned:
 
Brought to you by Experiment 27. Find us on Youtube here.
 
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
 
Feb 12, 2018
Barry Katz is a tv-film producer universally known for helping launch the careers of some of the most extraordinary comedy artists in the business—including Dave Chappelle, Tracy Morgan, Bill Burr, Whitney Cummings and Louie CK. Katz has executive produced over 50 different TV stand-up specials, documentaries, reality & scripted series. Additionally, he has brokered an unprecedented 100 TV development deals during his career while creating 3 television shows of his own. He's also the host of Industry Standard, weekly podcast that features an insiders look at Hollywood from a totally different perspective, featuring behind-the-scenes Q-list players who candidly reveal the risky decisions they made that led to the most groundbreaking internet, television, radio, music, and film content in the world.
 
In this episode you'll learn:
  • [05:57] What's Barry's approach to finding and managing an artist?
  • [09:21] What does Barry need to see in an artist to realize he has what it takes?
  • [13:13] How to figure out the different lanes your client is comfortable working in?
  • [17:15] What did Barry do to help his clients when they experienced professional failure?
  • [24:10] How would Barry approach rebooting a career of an artist who had some success in the past?
  • [29:10] Why are artists scared to go off brand?
  • [33:50] How would Barry approach helping a comedian pivot to doing an artistic picture?
Links mentioned:
Brought to you by Experiment 27. Find us on Youtube here.
 
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
 
Feb 5, 2018
Jamie Shanks is CEO of Sales for Life, social selling training and coaching company. He is a world leading social selling expert responsible for pioneering the space. He has trained thousands of sales professionals, from Fortune 500 companies to solopreneurs, and built social selling solutions in the majority of industries.
 
In this episode you'll learn:
  • [00:50] What's Jamie's mission in sales and how did he come up with it?
  • [02:09] What did Jamie sell before starting his company?
  • [03:00] How is Canada different for outbound sales?
  • [04:12] How to move an inside sales team from an outbound oriented strategy to social selling?
  • [05:00] What is a F.E.E.D. methodology?
  • [08:30] How to make sure your junior sales people don't leave you? 
  • [10:35] How to create a learning culture in your company?
  • [13:45] How much content should your sales team be producing?
  • [18:10] ROI for social selling: leading, current and lagging indicators
  • [21:09] How does Jamie structure his services? 
  • [22:55] 5 sources Jamie is getting his leads from? 
  • [25:11] What is 'client expansion' strategy?
  • [27:52] How did Jamie make sure he delivered for Oracle?
Links mentioned:
Brought to you by Experiment 27. Find us on Youtube here.
 
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
 
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