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The Alex Berman Podcast

Every week Alex Berman chats with an entrepreneur, entertainer, comedian or anyone he finds interesting and provides practical strategies on how to advance in business, life or Hollywood. This podcast is brought to you by Experiment 27 - we leverage our expertise in digital agency marketing to drive more leads to our client's business.
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Now displaying: January, 2018
Jan 29, 2018
Josh Earl is a copywriter, email marketer and programmer. He writes marketing emails for clients in several markets, including tax prep, chiropractic and dental practice development, Internet marketing and software as a service. He runs a weekly email newsletter for programmers with more than 78,000 subscribers. He's also the author of two self-published books for programmers. He's written articles for national publications including The Washington Times and Writer's Digest and his blog posts have been featured on major sites like Entrepreneur.com, Smart Passive Income, LifeHacker and SitePoint.
 
In this episode you'll learn:
  • [01:00] How Alex and Josh met
  • [01:18] How Josh created a giveaway that went viral and got 187,900 email subscribers?
  • [05:47] What is Josh focused on right now?
  • [07:55] How did Josh get 49% equity in Simple Programmer by tripling their revenue?
  • [10:00] #1 thing Josh uses to monetize an audience on YouTube
  • [12:30] Is it smart to send YouTube videos in an email newsletter?
  • [16:40] What does Josh do on a daily basis?
  • [19:00] How to create content for your email newsletter?
  • [21:42] How to create an offer for your email list?
  • [24:14] How to create scarcity if you're selling the same product over and over?
  • [27:16] What does the revenue breakdown look like for Simple Programmer?
Links mentioned:
 
Brought to you by Experiment 27. Find us on Youtube here.
 
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
 
Jan 22, 2018
John Sonmez is the founder of one of the biggest programmer blogs on the internet at SimpleProgrammer.com. He's also the author of the best-selling book "Soft Skills: The Software Developer's Life Manual." He's a life-coach and motivational speaker who helps software developers, programmers and other IT professionals, become better at their jobs, make more money, and live better lives, by making the complex simple.
 
In this episode you'll learn:
  • [01:11] How did John's YouTube channel grow in the last year?
  • [01:55] What is John's go-to strategy in life?
  • [02:30] System that enables John to create multiple videos per day
  • [07:50] What type of content does John's audience best respond to?
  • [11:00] What's John's content schedule like?
  • [15:00] How to appeal to your subscribers on YouTube?
  • [21:00] What is John's strategy for content promotion?
  • [22:50] How many people work on John's channel and how much does he spend per month to keep everything running?
Links mentioned:
 
Brought to you by Experiment 27. Find us on Youtube here.
 
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
 
Jan 15, 2018
Aaron Ross is the #1 best-selling author of "Predictable Revenue: Turn Your Business Into A Sales Machine With The $100 Million Best Practices Of Salesforce.com" (called the “Sales Bible of Silicon Valley”). He cofounded PredictableRevenue.com, a software & consulting company that accelerates outbound sales, based on the Cold Calling 2.0 outbound process that added $100M+ in extra revenue at Salesforce.com. He graduated from Stanford University, lives in Los Angeles with his wife and nine children, and (usually, but not always) keeps a 25-30 hour workweek. His latest book, with Jason Lemkin, is "From Impossible To Inevitable: How Hyper-Growth Companies Create Predictable Revenue" details the hypergrowth playbook of companies like Zenefits ($1 million to $100 million in two years), EchoSign ($0 to $144 million in seven years and acquired by Adobe), and obviously Salesforce.com, now the fastest growing multibillion dollar software company.
 
In this episode you'll learn:
  • [02:50] What's Aaron's approach to teaching cold email?
  • [04:40] What does Predictable Revenue consultancy do?
  • [08:30] How to tackle the pain of niching down?
  • [10:40] What are the advantages of starting a consultancy?
  • [12:55] How did Aaron end up in sales consulting?
  • [15:45] How did Aaron learn to optimize outbound projects?
  • [17:10] 2 reasons why companies struggle
  • [20:10] What did Aaron write "From Impossible To Inevitable"?
  • [21:20] What were Aaron's first hires when he was scaling his own agency?
  • [24:14] How does Aaron manage his CEO?
 
Links mentioned:
 
Brought to you by Experiment 27. Find us on Youtube here.
 
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
 
Jan 8, 2018
Greg Holmes is head of sales at Zoom. Zoom unifies cloud video conferencing, simple online meetings, and group messaging into one easy-to-use platform. Their solution offers the best video, audio and screen-sharing experience across all platforms.
 
In this episode you'll learn:
  • [00:47] How did a school teacher end up in the technology sector?
  • [01:38] What made Greg leave WebEx after 11 years?
  • [03:30] What was the crucial component of Zoom's growth?
  • [04:05] How do you manage over 200 salespeople?
  • [05:15] How do they split salespeople into groups at Zoom?
  • [06:00] How to monitor different KPIs for different salespeople?
  • [07:15] How to think about what sales strategy to implement?
  • [09:15] How to keep on adding more markets you're selling to?
  • [11:20] What are the best hiring practices at Zoom?
  • [14:46] Why is Zoom attacking all markets at once and not focusing on one?
  • [17:50] Greg's thoughts on turnover at Zoom
  • [22:40] How much of the pricing and packaging is controlled by Greg's team?
  • [25:30] How to use your gut feel in business?
 
Links mentioned:
 
Brought to you by Experiment 27. Find us on Youtube here.
 
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
 
Jan 1, 2018
Patrick Doohan is a successful leader of sales and marketing teams. He's a director of business development at Experiment 27. Working with Fortune 500 companies and startups, his strategies drive revenue and profit. Patrick combines direct response marketing in combination with traditional sales to maximize success. He attributes much of his success to leveraging the 80/20 principle. Recently Patrick has been recognized as a Best Seller in Freelance Sales for his course “How to Dominate Freelancing” (on Udemy.com) with over 15,000 students and hundreds of written 5 star reviews.
 
In this episode you'll learn:
  • [00:25] What's Patrick's title at Experiment 27?
  • [01:10] Why Patrick loves working at Experiment 27?
  • [01:40] How did sales team change since Q3 at Experiment 27?
  • [03:00] How to tackle new sales channels?
  • [04:40] Why x27 isn't a billion dollar company?
  • [10:00] How is x27 pivoting its sales approach?
  • [10:50] How to onboard sales people on the account based model approach?
  • [12:40] How x27 connects with its target market?
  • [13:50] What has Alex learned from stand-up comedy that you can apply to sales?
  • [17:03] How to onboard a new salesperson?
  • [21:01] How to assign jobs to the sales team?
  • [23:28] How to split up the leads between the sales people?
  • [24:35] What is in store for Q1 of 2018 for x27?
Links mentioned:
 
Brought to you by Experiment 27. Find us on Youtube here.
 
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
 
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