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The Alex Berman Podcast

Every week Alex Berman chats with an entrepreneur, entertainer, comedian or anyone he finds interesting and provides practical strategies on how to advance in business, life or Hollywood. This podcast is brought to you by Experiment 27 - we leverage our expertise in digital agency marketing to drive more leads to our client's business.
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Now displaying: December, 2017
Dec 25, 2017
Robert Indries is the co-founder and CEO of Experiment 27, CEO of software development company Wesrom and CTO of tech startup Cookfeed TV. He has personally worked on over 100 software projects, wrote over 300 articles in a dozen industries, hired, trained and managed tens of developers, designers, marketers and sales personnel, spoke in front of 10,000+ people on 3 continents and in 3 languages and generated over $20,000,000 USD for his clients in the past year.
 
In this episode you'll learn:
  • [00:45] What changed at x27 since Q3 of 2017?
  • [02:50] How x27 executes internal experiments? 
  • [05:40] How x27 sets up events for their clients?
  • [09:05] Why is x27 focusing on LinkedIn?
  • [11:40] Why it's important to track effort and not only results?
  • [12:45] What did Robert learn in Q3 that surprised him?
  • [15:10] How seasonality can hurt your business?
  • [17:20] When are you really a business?
  • [18:25] What are the goals for x27 in 2018?
  • [20:45] How Robert works on improving x27?
  • [24:00] Why it's important to experiment in marketing?
  • [26:30] What are the downsides to having an agency owner as a client?
Links mentioned:
Brought to you by Experiment 27. Find us on Youtube here.
 
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
 
Dec 18, 2017
Nick Persico is Head of Growth at Close.io, helping thousands of inside salespeople close more deals. He's a former Co-Founder at Smart Host (which was acquired by Beyond Pricing). Former VP of Ops at Krossover, Hustler at Elastic/Close.io, and outside sales at Sysco. His passion is technology in the enterprise, and how the next generation of tools and workforce are changing it.
 
In this episode you'll learn:
  • [01:40] How did Elastic pivot to Close.io?
  • [03:12] What were Nick's main tasks at Close.io?
  • [05:30] What are all the Close.io pricing tiers?
  • [06:15] How was Close.io initially framed as a pitch?
  • [07:50] What is Close.io's top marketing channel?
  • [09:55] What's the team structured like at Close.io?
  • [11:40] What are Nick's main responsibilities at Close.io?
  • [12:55] What is Close.io's content strategy?
  • [15:00] How to approach your free trial users?
  • [17:40] How to help a prospect make a decision?
  • [18:45] What is Nick's approach to enterprise selling?
  • [22:20] What has been the most surprising thing about growing Close.io?
  • [24:20] How to drastically increase your opportunity close rate?
  • [26:20] How does Nick envision his future?
  • [28:00] What made Nick come back to Close.io?
 
Links mentioned:
 
Brought to you by Experiment 27. Find us on Youtube here.
 
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
 
Dec 11, 2017
Wade Foster is the co-founder of Y-Combinator startup Zapier. Zapier lets SaaS users create integrations that push data between hundreds of best-in-breed web applications without having to write any code or wrangle APIs.
 
In this episode you'll learn:
  • [00:55] What does Wade do on a daily basis at Zapier?
  • [01:30] What changes when you scale up a company?
  • [03:00] How to adjust to a new role in your company?
  • [04:20] What was surprising to Wade as he grew Zapier?
  • [05:20] How Wade learns more from others and less from his own mistakes?
  • [06:30] Why did Wade get a CEO coach?
  • [09:20] What is Wade working on with his coach?
  • [11:40] How ti implement hard changes in a company?
  • [12:45] How "don't hire 'till it hurts" philosophy evolved at Zapier?
  • [14:15] How to prioritize what positions to hire for?
  • [17:45] Who was Wade's first VP hire?
  • [18:58] How does Wade approach marketing?
  • [21:00] What is Zapier's top marketing channel?
  • [23:25] How did Zapier form its first partnerships?
 
Links mentioned:
 
Brought to you by Experiment 27. Find us on Youtube here.
 
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
 
Dec 4, 2017
Daniel Wallock is a marketer, heart condition survivor, and published author. Daniel’s done startup and marketing related projects with over 50 companies including BMW i Ventures, The American Heart Association, Amazon Studios, Girl’s Inc, and Sarah Lawrence College. Daniel has been interviewed in The Huffington Post, Forbes, TheNextWeb, and he has also appeared in the Los Angeles Times, Entrepreneur, Inc, and Yahoo News. Daniel was named as a Top Content Marketer to Follow in 2017 at Inc Magazine.
 
In this episode you'll learn:
  • [00:58] Daniel's unique strategy for building relationships with other entrepreneurs online
  • [03:00] What matters most when you're creating content
  • [04:18] How did Daniel get into marketing?
  • [06:11] What made Daniel start pitching himself to media outlets?
  • [07:20] The type of funnel Daniel is working on right now
  • [11:59] Why Daniel keeps on building and testing different funnels even though he can't follow up with all of his inbound leads?
  • [13:20] Why did Daniel scale down and went to work for someone else?
  • [17:04] What is so appealing about marketing to Daniel?
  • [18:14] Why did Daniel study poetry at college?
  • [20:20] How did Daniel get used to having someone to report to at BlitzMetrics?
  • [21:47] Where does Daniel see himself in 5 years?
 
Links mentioned:
 
Brought to you by Experiment 27. Find us on Youtube here.
 
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
 
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