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The Alex Berman Podcast

Every week Alex Berman chats with an entrepreneur, entertainer, comedian or anyone he finds interesting and provides practical strategies on how to advance in business, life or Hollywood. This podcast is brought to you by Experiment 27 - we leverage our expertise in digital agency marketing to drive more leads to our client's business.
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Now displaying: November, 2017
Nov 27, 2017
Nicolas Cole is a 3x Top Writer on Quora and a Top 30 Columnist for Inc Magazine with over 50 million views of his work. He had his work featured in TIME, Forbes, Fortune, Business Insider, The Chicago Tribune, Apple News, Slate Magazine, and more. 
 
He's also the founder of Digital Press which works with CEOs, serial entrepreneurs, keynote speakers, and C-suite executives to extract their best insight and unique story, and help craft written content in a way that resonates with hundreds of thousands, even millions of readers online.
 
In this episode you'll learn:
  • [01:10] What was Cole's approach to Quora?
  • [03:24] Why Cole focused on quality instead of volume on Quora?
  • [04:20] What kind of format are big publications looking for?
  • [05:23] How do you know if what you're writing is good?
  • [06:48] How long did it take for Cole to get picked up by a publication?
  • [08:40] The entire process Cole uses to get published in a publication of his choosing
  • [10:10] How being a top-writer on Quora helped Cole's business?
  • [11:40] Why it's not all about being featured in a publication?
  • [12:45] How to convey the importance of storytelling to your clients?
  • [15:36] How does Cole think about pricing his services?
  • [17:00] How did the pricing structure of Digital Press evolve since the agency was founded?
  • [18:52] What is the lowest Cole has been paid for his writing?
  • [19:34] How did Cole know it was the time to start charging for his work and how did that first conversation with his client look like?
  • [21:15] Why is Cole comfortable putting the learning process before getting paid?
  • [23:00] What did Cole learn when he was on set of Shark Tank and chatted with Mark Cuban?
  • [25:32] What are Cole's main goals in business right now?
 
Links mentioned:
 
Brought to you by Experiment 27. Find us on Youtube here.
 
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
 
Nov 20, 2017
Tim Schmoyer is the founder of VideoCreatorsTV where they help creative leaders effectively communicate their message through online video so it changes the lives of those who hear it.
 
Tim has created over 3,000 videos, amassed millions of views, hundreds of thousands of subscribers, worked with some of the country's top Fortune 100 brands, and was one of the first people to be invited by YouTube to became officially certified in "Audience Growth."
 
In this episode you'll learn:
  • [01:00] What most people don't know about Tim's work on YouTube?
  • [01:33] Why did Tim decide to be a consultant? 
  • [04:20] What does Tim's consultancy look like in terms of structure?
  • [09:20] How did Tim make his first hire and what was the big lesson he learned? 
  • [12:25] What made Tim scale from 6 to 10 people in a short period of time?
  • [14:57] Where did Tim's idea for the new consultancy service come from?
  • [17:40] Why did Tim switch over from Fortune 100 brands to serving smaller YouTube channels?
  • [22:10] How does Tim make decision in business? 
  • [25:50] How to keep getting new video ideas? 
  • [27:55] How to keep your YouTube channel from declining?
  • [31:10] The most important thing to keep in mind when creating videos on YouTube!
Links mentioned:
 
Brought to you by Experiment 27. Find us on Youtube here.
 
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
 
Nov 13, 2017
Zach Obront is a Canadian author, entrepreneur and public speaker who is the co-founder and Director of Marketing of Book in a Box, a book publishing services and media company which helps business professionals turn their ideas into professionally-published books. By surrounding you with a world-class team of publishing talent, their process takes you from idea to professionally published book in under 6 months.
 
In August 2014, Zach co-founded Book in a Box with author Tucker Max, serving as its COO while Max served as CEO. In August 2016, the two fired themselves from the company's leadership to assume other roles, with Zach becoming the company's director of marketing.
 
In this episode Zach shares the secrets of great CEO selection based on his experience with hiring a CEO for Book in a Box twice.
 
In this episode you'll learn:
  • [01:00] Why did Zach remove himself from the leadership position in his own company?
  • [04:20] How Zach made that decision by challenging his own assumptions?
  • [06:10] How to adjust your mindset when bringing someone else in to lead the company?
  • [07:25] What to do when replacing the CEO doesn't work out?
  • [08:40] How Zach appointed the last CEO of Book in a Box?
  • [10:20] How to figure out if you hired the right person in the first three months?
  • [14:28] What were some of the red flags when Zach hired his first CEO?
  • [16:20] How to set goals for the new CEO?
  • [23:00] How to instill confidence in someone who hires you? 
  • [24:10] How to adapt new skills as CEO?
  • [25:27] What were some of the improvements Zach's new CEO made?
Links mentioned:
Brought to you by Experiment 27. Find us on Youtube here.
 
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
Nov 6, 2017
Robert Indries is the newly appointed CEO of Experiment 27. In this episode Alex and Robert go over how they made that decision, how Robert's first 3 months as CEO went, they look back at Q3 of 2017 and cast the vision for the upcoming year.
 
In this episode you'll learn:
  • [00:55] When was Robert appointed as CEO of x27?
  • [01:55] What were some of the issues Robert encountered when he took over?
  • [04:20] What was the biggest change Robert made as CEO?
  • [06:00] How did Robert solve the problem of some clients not paying x27?
  • [08:55] What does Alex see as Robert's greatest strength?
  • [11:30] How Robert makes sure that great employees don't leave x27?
  • [13:10] How does x27 approach hiring and firing?
  • [17:05] How did x27 adjust their sales commission rates?
  • [19:29] How did Robert handle and fire a bad hire?
  • [21:30] Where does Robert see x27 going in the next year? 
  • [25:00] How much does Alex communicate with the rest of the team since Robert was appointed CEO?
  • [27:30] How having a PA help Robert?
Links mentioned:
Brought to you by Experiment 27. Find us on Youtube here.
 
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
 
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