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The Alex Berman Podcast

Every week Alex Berman chats with an entrepreneur, entertainer, comedian or anyone he finds interesting and provides practical strategies on how to advance in business, life or Hollywood. This podcast is brought to you by Experiment 27 - we leverage our expertise in digital agency marketing to drive more leads to our client's business.
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Now displaying: October, 2017
Oct 30, 2017
Lior Ohayon is the founder of ScopeLeads, a pre-CRM and top of pipeline Lead Generation software that finds you B2B or digital marketing leads that need your help and it also automates the outreach process with personalized, cold emails.
 
In this episode you'll learn:
  • [00:45] What is Lior's background?
  • [02:20] Why did Lior make a career shift?
  • [03:00] What is ScopeLeads?
  • [04:00] Why didn't Lior keep ScopeLeads for internal use only?
  • [05:00] How big was Lior's agency?
  • [05:45] Why did Lior choose to pursue the SaaS route?
  • [06:45] How did Lior know that ScopeLeads was ready to launch?
  • [08:42] How Lior figured out the pricing for ScopeLeads?
  • [10:25] How to choose what to do when you have a lot of free time?
  • [11:40] What are common issues Lior's clients run into when testing cold email?
  • [12:52] Who is an ideal ScopeLeads client?
  • [13:40] How did Lior get into cold emailing?
  • [14:07] How ScopeLeads deals with a lot of competition?
  • [15:25] Is ignoring your competition a good strategy?
  • [17:00] Why picking a niche is so important?
  • [18:50] How do people find ScopeLeads?
  • [21:45] How did Lior find his affiliates?
Links mentioned:
 
Brought to you by Experiment 27. Find us on Youtube here.
 
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
 
Oct 23, 2017
Savvas Zortikis is the co-founder & CEO of Viral Loops, a venture-backed viral and referral marketing platform for building referral campaigns, ambassador programs, viral competitions, and sweepstakes. Their main focus is to help founders and marketers get more customers through viral marketing and word of mouth. Savvas is also the co-founder of a growth marketing agency GrowthRocks.
 
In this episode you'll learn:
  • [00:50] Quick overview of ViralLoops
  • [02:25] Why didn't Savvas stick with his agency?
  • [03:50] How did Savvas get his first clients for Viraloops?
  • [04:45] How did Savvas balance running an agency and building a product around it?
  • [05:51] What is ViralLoops' top channel for finding new clients?
  • [07:50] How Savvas creates great content?
  • [10:12] What is Savvas' end goal?
  • [13:45] What's the dynamic between Savvas and his former co-founder?
  • [14:50] How do Savvas' day-to-day activities look like?
  • [17:06] Why did Savvas decide to raise money? 
  • [18:07] Is it worth raising money?
  • [23:30] Who were ViralLoops' first hires?
 
Links mentioned:
 
Brought to you by Experiment 27. Find us on Youtube here.
 
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
 
Oct 16, 2017
John Lee Dumas is an American entrepreneur and podcaster based in Puerto Rico. He is the founder and host of EOFire, a daily podcast that interviews entrepreneurs 7 days a week.
 
In this episode you'll learn:
  • [01:18] How is JLD evolving his podcast and his personal brand?
  • [03:13] How's the team structured over at EOFire? 
  • [04:14] How does JLD stay motivated?
  • [05:54] What are some of JLD's investment strategies?
  • [08:15] What is JLD's main criteria for angel investing?
  • [09:01] What does JLD's week look like?
  • [10:19] Why did JLD choose Puerto Rico as a place to live in?
  • [12:37] What is the biggest opportunity 
 
Links mentioned:
 
Brought to you by Experiment 27. Find us on Youtube here.
 
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
 
Oct 9, 2017
Patrick Doohan is a successful leader of sales and marketing teams. Working with Fortune 500 companies and startups, his strategies drive revenue and profit. Patrick combines direct response marketing in combination with traditional sales to maximize success. He attributes much of his success to leveraging the 80/20 principal. 
 
Recently Patrick has been recognized as a Best Seller in Freelance Sales for his course “How to Dominate Freelancing” (on Udemy.com) with over 15,000 students and hundreds of written 5 star reviews.
 
In this episode you'll learn:
  • [01:00] How do you find senior sales talent?
  • [03:00] How to structure a payment for a sales trainer?
  • [04:30] How to differentiate yourself from all the other pitches?
  • [05:33] What were Patrick's first impressions of the x27 sales team?
  • [07:14] How did Patrick find out a sales rep had consistency issues?
  • [09:30] Different types of sales reps and ways to approach them
  • [11:42] How does x27's new sale hire who is doing well differs from a former one?
  • [14:00] How to cheat the system when hiring new sales reps?
  • [16:30] How to leverage the 80/20 rule in training the sales team?
  • [18:45] Where does Patrick see the x27 sales team going?
  • [20:50] How to scale a sales team?
  • [23:40] How to prioritize your sales goals?
  • [26:00] How to instantly test a new sales hire?
  • [28:00] How to form sales referral partnerships?
  • [30:30] Can sales be juggled with another role?
  • [32:09] What are some of the common mistakes sales teams make that are easy to fix?
  • [34:10] Why asking open-ended questions is not always the right thing to do in a sales meeting?
  • [35:10] Example of a great open-ended question
  • [36:35] How to properly handle objections without coming off as confrontational?
  • [38:00] Two things that made x27 close rate jump up
 
Links mentioned:

 

Brought to you by Experiment 27. Find us on Youtube here.
 
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
 
Oct 2, 2017
Jason M. Lemkin is a hyper-founder centric VC and out of a $90,000,000 fund, he leads $250k-$5m initial investments in great SaaS or enterprise startups. Jason has co-founded two successful start-ups selling to the enterprise. Most recently, he served as CEO and co-founder of EchoSign, the web’s most popular electronic signature service, from inception through its acquisition by Adobe Systems Inc.
 
He then served as Vice President of Web Services at Adobe, where he oversaw the growth of EchoSign and Adobe Document Services to $50,000,000 in ARR in 2012 and $100,000,000+ ARR in 2013. Prior to EchoSign and Adobe, he co-founded one of the only successes in nanotechnology, NanoGram Devices, which was acquired for $50m just 13 months after founding. The technology, built into implantable power cells, has gone on to help extend the lives of thousands.
 
In this episode you'll learn:
  • [01:12] Two ways Jason used to recruit his co-founders in the past
  • [03:01] Why did Jason settle for the SaaS vertical?
  • [04:45] Why having the pressure off as an entrepreneur is not all good?
  • [05:29] What's the difference between pressure in big companies and startups?
  • [06:51] What has Jason been up to in the last 5 years?
  • [07:27] Reason why Jason calls one of his companies 'half a company' even when it's doing 12 million dollars in revenue
  • [07:59] What drives Jason when he could've easily retired 5 years ago? (2 reasons)
  • [09:53] What did Jason learn from having millions of views on his content every month?
  • [11:18] Why is Jason doing an in-person event?
  • [14:02] Things that didn't work at SaaStr
  • [15:48] What did Jason learn from building a team for SaaStr?
  • [16:58] Why no one was allowed to quit their job in a startup Jason ran before SaaStr?
  • [19:12] What roles were the key hires for the annual event?
  • [21:45] How to be rigorous about budgets when running a low margin business?
  • [22:32] Why did Jason start a CoSelling space?
  • [26:00] Would Jason ever expand his investing criteria outside SaaS?
  • [27:05] Is entrepreneurship fun or not?
 
Links mentioned:
 
Brought to you by Experiment 27. Find us on Youtube here.
 
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
 
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