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The Alex Berman Podcast

Every week Alex Berman chats with an entrepreneur, entertainer, comedian or anyone he finds interesting and provides practical strategies on how to advance in business, life or Hollywood. This podcast is brought to you by Experiment 27 - we leverage our expertise in digital agency marketing to drive more leads to our client's business.
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Now displaying: September, 2017
Sep 25, 2017
Loren Feldman is a senior editor at Forbes, responsible for entrepreneurial coverage in print and online. He also co-hosts a call-in show for business owners, Mind Your Business, on Sirius XM's Wharton business network. His previous job was small-business editor of The New York Times. He has also been editor of the Web sites at both Inc. and FastCompany. Before going digital, he was a top editor and writer for print magazines such as Inc., Philadelphia, Manhattan,inc., the American Lawyer, Money, and George. He has also written for GQ, The New York Times magazine and The New York Times Sunday Business section. 
 
In this episode you'll learn:
  • [00:30] What does a senior editor at Forbes do?
  • [01:39] What is the main difference between a journalist's and an entrepreneur's article submission?
  • [04:46] What kind of stories is Forbes looking for?
  • [05:53] How does Forbes maintain the content balance of not being too technical?
  • [07:10] What are the day-to-day activities of a senior editor?
  • [09:20] What are the metrics that indicate success for an editorial position?
  • [12:12] What is the future of online media?
  • [14:00] How is Forbes using focus groups to better their editorial approach?
  • [15:57] What are some of the flaws of doing focus groups?
  • [17:42] How to properly pitch a submission to Forbes?
  • [18:59] What percentage of pitches for Forbes actually put in the work?
Links mentioned:
Brought to you by Experiment 27. Find us on Youtube here.
 
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
 
Sep 18, 2017
Dennis Mortensen is the CEO and Founder of x.ai, whose artificial intelligence driven personal assistant lets people schedule meetings using plain English and nothing more than a CC to amy@x.ai. He’s a pioneer and expert in the analytics, optimization and big data space and has been since its inception – he is also a fully-fledged entrepreneur and successfully delivered a number of company exits. He’s an accredited Associate Analytics Instructor at the University of British Columbia, the Author of Data Driven Insights from Wiley and a frequent speaker on the subject of Analytics and Data. A native of Denmark, Mortensen currently calls New York City his home.
 
In this episode you'll learn:
  • [01:04] What is x.ai and who is Amy?
  • [02:12] What is the business model for x.ai?
  • [04:34] How does x.ai compete with all the other tools on the market?
  • [07:07] What's next for x.ai?
  • [07:48] What is making it easy for x.ai to sell their product?
 
Links mentioned:
 
Brought to you by Experiment 27. Find us on Youtube here.
 
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
 
Sep 11, 2017
Gordon Miller is the CEO of G3 Systems. G3 Systems, Inc. is an award winning engineering, design and consulting firm specializing in graphical user interface design, human computer interaction, software engineering, systems integration, training development and courseware conversion.
 
He's also the Founder and Managing Partner of G3i Ventures, LLC which serves early stage and emerging growth companies through a unique strategy based on dramatically increasing revenue in order to minimize the need for additional future investors thus maximizing founder value and preserving valuable founder equity. He uses revenue and profits from existing ventures to fund other ventures. Over the last 16 years, Miller has invested over $2 Million in 12 companies creating over $100 Million (50x) in value for those companies he has invested in while returning an average of a 5x personal return on investment (ROI).
 
In this episode you'll learn:
  • [01:10] The origin story of G3 Systems
  • [05:30] What did Gordon learn about growing his business for the last 20 years?
  • [07:25] How to focus on making a profit?
  • [10:25] How Gordon made a transition to G3i Ventures?
  • [12:06] Gordon's return on his first investment
  • [14:00] How to split with your co-founder properly?
  • [15:30] Gordon reviewed over 6,000 deals submitted off of Quora
  • [17:30] "I have a one touch policy. I like to touch something once and take action on it and not touch it again." - Gordon
  • [18:23] Why Gordon started writing on Quora?
  • [20:30] How Gordon took off on Quora?
  • [24:25] Why are there so many inefficiencies in the public sector?
  • [27:40] How is Gordon answering questions on Quora in bulk?
 
Links mentioned:
 
Brought to you by Experiment 27. Find us on Youtube here.
 
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
 
Sep 4, 2017
By his 35th birthday Mike Michalowicz had founded and sold two multi-million dollar companies. Confident that he had the formula to success, he became an angel investor…and proceeded to lose his entire fortune.
 
Then he started all over again, driven to find better ways to grow healthy, strong companies. Among other innovative strategies, Mike created the “Profit First Formula”, a way for businesses to ensure profitability from their very next deposit forward.
 
Mike is now running his third million dollar venture, is a former small business columnist for The Wall Street Journal; is the former MSNBC business make-over expert; is a popular keynote speaker on innovative entrepreneurial topics; and is the author of Profit First, Surge, The Pumpkin Plan and The Toilet Paper Entrepreneur, which BusinessWeek deemed “the entrepreneur’s cult classic.”
 
In this episode you'll learn:
  • [01:07] What does Mike's day-to-day look like and what he's involved with?
  • [02:24] How Parkinson's law affects our decision making process in business?
  • [03:50] How entrepreneurs can be at fault when being run by emotions instead of logic?
  • [04:37] How Ramit Sethi uses artificial constraints to control his finances?
  • [06:00] How Mike thinks about niches and mass appeal?
  • [08:15] Why did Mike use his books to target the mass market?
  • [10:40] What does Mike's process look like when he goes towards a new niche?
  • [12:33] "Sustainability only comes from profitability." - Mike
  • [12:57] Mikes process on measuring the potential market size (2,000-20,000 rule)
  • [15:12] How did Mike overcome his 'functional depression' and what drives him now?
  • [18:35] How fast did Mike spend his money after he sold his business?
  • [20:34] How is Mike controlling his finances right now?
  • [22:25] How to implement the 'profit first' method?
Links mentioned:
 
Brought to you by Experiment 27. Find us on Youtube here.
 
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
 
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