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The Alex Berman Podcast

Every week Alex Berman chats with an entrepreneur, entertainer, comedian or anyone he finds interesting and provides practical strategies on how to advance in business, life or Hollywood. This podcast is brought to you by Experiment 27 - we leverage our expertise in digital agency marketing to drive more leads to our client's business.
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Now displaying: August, 2017
Aug 28, 2017
Sean Ellis is CEO and founder of GrowthHackers.com, the number one online community built for growth hackers. He coined the term "growth hacking" in 2010, after using it to ignite growth for Dropbox, Eventbrite, LogMeIn and Lookout - each now worth billions of dollars.
 
Sean also founded and sold customer insights company Qualaroo, growing it to millions of dollars in recurring revenue with customers such as Uber, Starbucks and Amazon.
 
Sean coauthored the book Hacking Growth. He regularly speaks to startups and Fortune 100s and has been featured in the New York Times, the Wall Street Journal, WIRED, Fast Company, Inc.com, and TechCrunch.
 
In this episode you'll learn:
  • [01:05] What is growth hacking?
  • [02:10] Why did Sean write the book Hacking Growth?
  • [03:13] How does growth hacking differ from Lean Startup and similar models?
  • [05:35] Can growth hacking work for services businesses?
  • [06:15] How did Sean's career evolve through the years?
  • [09:30] How did Sean found GrowthHackers?
  • [11:52] What made Sean focus on a different business?
  • [14:27] What are the main sources of revenue for GrowthHackers?
  • [16:02] How does acquiring a conference look like?
  • [19:19] How to approach selling software?
  • [22:00] What are some of the things startups and Fortune 100 companies are struggling with the most?
  • [24:10] Are bigger companies hiring consultants to solve their problems?
  • [25:06] Is NPS (Net Promoter Score) the best metric to focus on?
  • [26:50] How to calculate value per customer?
 
Links mentioned:
 
Brought to you by Experiment 27. Find us on Youtube here.
 
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
 
Aug 21, 2017
Max Altschuler is the CEO and founder of Sales Hacker, Inc. Sales Hacker Inc. is a global conference and event series, and online publication that brings together proven sales execs and emerging startup founders to share their lessons and experiences in sales automation and tech sales. 
 
Max has always been fascinated with sales, psychology, technology, and entrepreneurship and considers himself an entrepreneur first and a salesman second. He was the first sales hire at Udemy, an online education company, and built the process that launched the instructor side of its marketplace.
 
Max is the author of Hacking Sales, his bestselling book on building high velocity sales machines by leveraging technologies, virtual assistants, empathy, and modern sales tactics. Max was also the first business hire at Udemy.
 
In this episode you'll learn:
  • [00:50] What was it like to work at Udemy when it was just starting out?
  • [02:07] What is Max focused on right now?
  • [03:01] Did Max's career developed as he envisioned it?
  • [04:00] How much day-to-day selling is Max still doing?
  • [06:36] How did Max form a business partnership with Salesforce?
  • [10:04] What is important to Salesforce when forming partnerships?
  • [11:05] Why did Max write Hacking Sales?
  • [12:30] What are some career hacks for millennials that are not taught in college?
  • [15:07] What are the main trends in B2B space that Max is seeing right now?
  • [16:30] How does Max see his lifestyle and professional career evolving in the future?
  • [18:00] How to leverage your network and time to get in on bigger and better opportunities?
  • [19:20] What does it look like to be an advisor to 44 startups?
  • [20:05] Who are some of the people Max looks up to?
  • [21:43] How has Max's appetite for risk change in terms of he looks at new opportunities?
  • [23:20] How would Max approach building a new sales team?
  • [25:15] How to deal with initial bad word of mouth?
  • [27:00] Is selling before building a viable strategy?
 
Links mentioned:
 
Brought to you by Experiment 27. Find us on Youtube here.
 
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
 
Aug 14, 2017
Ash Maurya is the author of Running Lean and the creator of the one-page business modelling tool Lean Canvas. His posts and advice have been featured in Inc., Forbes, and Fortune. He regularly hosts sold out workshops around the world and serves as a mentor to several accelerators including TechStars, MaRS, and Capital Factory. He serves on the advisory board of a number of startups and has consulted to new and established companies.
 
In this episode you'll learn:
  • [01:20] How to apply the Lean Canvas to a service company?
  • [03:00] How to scale the Lean Canvas model?
  • [04:48] How did Ash's career evolve?
  • [07:00] Ash's process for coming up with new content ideas?
  • [10:30] Business model of Ash's new company
  • [13:30] How does Ash approach building a new company?
  • [15:14] How do the agencies use Lean Canvas?
  • [17:15] Biggest issues people run into when implementing the Lean method?
  • [24:40] Why is Lean Stack bootstrapped and not funded?
  • [26:30] What are the next projects Ash has in sight?
  • [28:00] Why everything in business comes down to psychology?
  • [29:00] "Startups die because they fail to find enough customers to talk to, but you guys are going to die because you are going to stop talking to your customers!"
 
Links mentioned:
 
Brought to you by Experiment 27. Find us on Youtube here.
 
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
 
Aug 7, 2017
Peter Shankman is an author, entrepreneur, speaker, and a worldwide connector. Peter is best known for founding Help A Reporter Out, (HARO) in 2008, which in under a year became the number one website for thousands of journalists on deadline to connect with experts and sources for their stories around the globe. In June of 2010, less than three years after Peter started HARO, it was acquired by Vocus, Inc.
 
Peter is the founder of ShankMinds: Business Masterminds, a series of small business entrepreneurial-style masterminds in over 25 cities worldwide. Additionally, Peter is also the founder and CEO of The Geek Factory, Inc., a boutique Social Media, Marketing and PR Strategy firm located in New York City, with clients worldwide.
 
Peter is the author of four books: Zombie Loyalists: Using Great Service to Create Rabid Fans, Nice Companies Finish First: Why Cutthroat Management is Over, and Collaboration is in, Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them and Customer Service: New Rules for a Social Media World.
 
In this episode you'll learn:
  • [01:26] How Peter differentiates his pitch by showing up with pizza in the client's offices?
  • [03:00] How not to suck as a service provider?
  • [04:48] What are the questions Peter asks the client on the first meeting?
  • [06:40] How should an agency come up with a hook to a PR pitch?
  • [07:40] Why spotting trends is crucial for pitching?
  • [08:21] How are Peter's businesses structured right now?
  • [10:40] How did Peter get his first speaking gig?
  • [11:20] Peter's process for coming up with a talk idea that captivates the audience?
  • [14:45] Why did Peter build ShankMinds?
  • [17:45] How Peter ensures that his mastermind members get value out of it?
  • [19:38] How Peter structures his day?
  • [22:07] How did Peter find out he's a terrible manager?
Links mentioned:
 
Brought to you by Experiment 27. Find us on Youtube here.
 
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
 
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