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The Alex Berman Podcast

Every week Alex Berman chats with an entrepreneur, entertainer, comedian or anyone he finds interesting and provides practical strategies on how to advance in business, life or Hollywood. This podcast is brought to you by Experiment 27 - we leverage our expertise in digital agency marketing to drive more leads to our client's business.
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Now displaying: July, 2017
Jul 31, 2017
Marcus Taylor is a British Internet entrepreneur and the founder of Venture Harbour, a company that has built a portfolio of eight successful online businesses across the advertising, travel, finance, and music industry. He is also Founder & CEO of Leadformly - a tool that makes building high-converting lead generation forms quick and easy.
 
In this episode you'll learn:
  • [01:15] What are some of the biggest mistakes agency owners do using lead forms?
  • [03:07] Should you use long or short lead forms? 
  • [05:11] What do all the businesses owned by Venture Harbour have in common?
  • [07:45] What is the main traffic source for Venture Harbour businesses?
  • [08:21] How to approach the SEO strategy when you're launching a new business?
  • [10:19] How to come up with different SEO keywords?
  • [11:36] How to create many articles for SEO purposes?
  • [13:00] What's the SEO process after writing an article?
  • [11:56] How much should you be paying for an article?
  • [19:42] Marcus' two favorite companies he owns?
  • [21:10] What metrics Marcus looks for, performance wise, in his businesses?
 
Links mentioned:
 
Brought to you by Experiment 27. Find us on Youtube here.
 
Podcast production done by BrandedPod.
 
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
 
Jul 24, 2017
Eric Siu is the CEO at Single Grain, a digital marketing agency that focuses on driving scalable and predictable revenue growth using Facebook advertising, Google AdWords, YouTube advertising, SEO and content marketing. They've worked with companies such as Salesforce, Yahoo!, Intuit and venture backed startups to create and execute on custom tailored growth strategies. Eric also contributes regularly to Entrepreneur Magazine, Fast Company, Forbes and more.
 
In this episode you'll learn:
  • [00:56] How has Single Grain grown since Alex and Eric spoke last year?
  • [01:38] Differences between growing 0-$1 million and $1-$5 million?
  • [02:20] Why Eric hired a person to only handle processes?
  • [03:05] What are the different processes for 0-$1 million and $1-$5 million growth?
  • [04:00] Why you need an 'integrator'?
  • [04:38] How will Eric generate more leads in the future?
  • [06:00] How is Eric using YouTube advertising for his business?
  • [07:10] Why is re-marketing the best way to go for an agency on YouTube?
  • [08:03] Learn about Eric's re-marketing funnel on YouTube
  • [09:15] Why Single Grain does not have a traditional sales team?
  • [10:14] What questions does Single Grain's qualifier asks on the phone?
  • [12:43] How does Single Grain train their people?
  • [14:20] How to get your salespeople to record their calls?
  • [15:23] Has Eric ever tried outbound tactics for his business?
  • [17:25] How to make sure your clients are happy?
  • [20:00] How Single Grain delivers a positive ROI for their clients?
  • [21:53] How big is Single Grain and where is it located?
  • [22:18] Why is Single Grain not nomadic? 
 
Links mentioned:
 
Brought to you by Experiment 27. Find us on Youtube here.
 
Podcast production done by BrandedPod.
 
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
 
Jul 17, 2017
JT McCormick is an American businessman, author and speaker. He served as President of technology company HeadSpring before his current role as President & CEO at Book in a Box.
 
Book In A Box has created an entirely new way to write a book. Instead of sitting at a computer for a year or more, being frustrated with the process and not sure you're doing it right, they take your ideas, and put them into a book in your words, and your voice. All you have to do is talk to them on the phone, and know what you're talking about.
 
In his book, “I Got There”, McCormick describes the years between ages 10 and 13 as some of the most difficult in his life, dealing with sexual abuse, being homeless and in and out of juvenile detention centers without much structure before moving in with his Uncle Bobby from 13 to 15.
 
In this episode you'll learn:
  • [01:10] How did JT become the CEO at Book in a Box?
  • [03:20] How not to build a company around yourself?
  • [04:15] How to transition an agency away from being focused on a personality to being focused on the brand as a whole?
  • [05:50] What are the differences in marketing strategies between Book in a Box and JT's former company?
  • [07:48] What are the bare minimums before you go out to recruit a CEO?
  • [10:00] Why did JT fire people when he came into his new company as a CEO?
  • [13:15] How does a founders stay invested with the success of the company when they are no longer CEO?
  • [14:00] What were some of the financial things that JT found were wrong and he had to fix?
  • [15:23] How did JT re-structure the team?
  • [17:00] What did the sales process at Headspring look like?
  • [19:05] Why is outbound strategy not the right fit for selling Book in a Box?
  • [20:26] Where should an agency be in terms of structure and revenue before hiring an external CEO?
  • [23:36] How did JT fix the production side of the Book in a Box?
  • [25:10] JT's 3P Formula
Links mentioned:
 
Brought to you by Experiment 27. Find us on Youtube here.
 
Podcast production done by BrandedPod.
 
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
 
Jul 10, 2017
Brian Casel is an entrepreneur, focused on bootstrapping online businesses that combine software with productized services.
 
Since starting his self-employed career as a professional freelance web designer back in 2008, he built and later sold a web design/SaaS business in 2015. He now runs Audience Ops, a content marketing service focused on helping B2B software companies grow their audience and customer-base.
 
In addition, he writes and teaches about entrepreneurship and freelancing through his blog and newsletter at casjam.com. He creates and sells courses and eBooks there, most notably his course, Productize, which teaches consultants how to build, launch, and grow a productized service business.
 
In this episode you'll learn:
  • [01:08] Why and how did Brian switch from an agency to a product focused business?
  • [03:00] What does Brian mean when he says he runs an 'anti-agency'?
  • [03:37] How does the sales process change when you're a freelancer to when you're running a B2B productized service company?
  • [04:54] How to come up with a productized service offering?
  • [07:38] How did Brian test out his idea before launching it?
  • [09:30] Why is Brian's productized offering almost the same as it was 2 years ago?
  • [11:27] How to package and sell your services?
  • [14:40] What broke while Brian was scaling his company and how he fixed it?
  • [17:44] What were some of the communications issues Brian had with his clients and how he fixed it?
  • [20:40] You shouldn't fear the onboarding process
  • [22:10] Brian's top 3 lead generation channels
  • [24:16] How did Brian sell his business in 2015?
 
Links mentioned:
Brought to you by Experiment 27. Find us on Youtube here.
 
Podcast production done by BrandedPod.
 
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
 
Jul 3, 2017
Alexander Heyne is an author of "Master The Day: Eat, Move and Live Better With The Power of Daily Habits"​ and "Milk the Pigeon: A Field Guide For Anyone Lost in Their 20s."
 
He is also the founder of Modern Health Monk, where he hosts 260,000+ readers/month, and a youtube channel averaging 350,000+ views a month.
 
He focuses on showing people how to double their energy, lose their next 10, 20 or 50 pounds, and live better by changing tiny, daily habits - no matter what diet they're on.
 
In this episode you'll learn:
  • [01:00] Importance of being in a mastermind
  • [06:20] How did Alex stick to his projects for so long?
  • [07:37] How to reinvent what you do to evolve and how Alex did it?
  • [10:00] Why you only need to be doing what you love?
  • [11:58] How did Alex grow his channel from 3,000 to 80,000 subscribers in a year?
  • [16:00] How to not get bored with creating content after you niche down? 
  • [20:03] What are some of the things you have to think about when you try to compress your workload down to 3 hours?
  • [20:17] What do Alex's 3 hour days consist of?
  • [22:23] What were some things Alex was working on 4 years ago that he regrets wasting his time on?
  • [23:45] Alex's take on branding in the most competitive space on Earth
  • [25:00] Why would Alex move to third world country if he started over again?
  • [26:13] Cost of living in China
 
Links mentioned:
 
Brought to you by Experiment 27. Find us on Youtube here.
 
Podcast production done by BrandedPod.
 
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
 
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