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The Alex Berman Podcast

Every week Alex Berman chats with an entrepreneur, entertainer, comedian or anyone he finds interesting and provides practical strategies on how to advance in business, life or Hollywood. This podcast is brought to you by Experiment 27 - we leverage our expertise in digital agency marketing to drive more leads to our client's business.
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Now displaying: June, 2017
Jun 26, 2017
Ryan Kulp is the founder of Fomo, a social proof marketing platform that showcases recent customer behaviors to increase conversions and turn your website into the thriving piece of real estate it is. He’s also a full-time indie rock musician, whose new album South of Market debuted April 2017.
 
In this episode you'll learn:
  • [00:40] How did Ryan come up with an elevator pitch for Fomo?
  • [01:30] Origin story of Fomo
  • [02:40] What does Fomo do?
  • [03:03] Why did Ryan decide to rebuild the software after buying it instead of building it from scratch?
  • [04:50] Ryan's history with the agency world - how did the 6 months prior to buying the software look like
  • [11:15] Ryan's preference between running an agency or creating SaaS based product
  • [16:14] What did the acquisition process of Fomo look like?
  • [22:30] How did Ryan finance the deal?
  • [24:30] How to approach something you haven't done before?
  • [26:15] How long did it take for Fomo to get profitable?
 
Links mentioned:
 
Brought to you by Experiment 27. Find us on Youtube here.
 
Podcast production done by BrandedPod.
 
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
 
Jun 19, 2017
Peter Shallard, the Shrink for Entrepreneurs, is a renowned business psychology expert and therapist gone renegade. He works with all types of entrepreneurs around the globe as those people strive to reach greater goals of wealth, freedom and social impact.
 
Peter is obsessed with the pursuit of for-profit business that simultaneously makes a positive change in the world. Helping entrepreneurs create such businesses is his mission.
 
Through application of highly effective psychological models, he help entrepreneurs master the psychology of reaching their goals of success faster. Better. More effectively, and with more impact and results.
 
In this episode you'll learn:
  • [01:00] Big psychological struggles entrepreneurs are going through?
  • [03:22] What burden does entrepreneurship come with?
  • [05:30] About physical isolation in entrepreneurship
  • [06:20] How is Peter trying to solve the lack of accountability issue?
  • [07:10] Why the situation will get worse?
  • [08:10] Why entrepreneurs love to play the game of comparison?
  • [10:30] Why everything seems easier for entrepreneurial superstars like Elon Musk?
  • [11:30] Why is entrepreneurship fundamentally lonely and what to do about it?
  • [12:30] How to always be able to mentally motivate your team?
  • [14:35] How to figure out the growth driving activities?
  • [22:20] What are the psychological changes from starting your business to 5 years down the road?
  • [26:00] Why is it psychologically attractive to leave the state of informed pessimism?
  • [27:30] Biggest problems for more established entrepreneurs?
 
Links mentioned:
 
Brought to you by Experiment 27. Find us on Youtube here.
 
Podcast production done by BrandedPod.
 
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
 
Jun 12, 2017
Vasil Azarov is a startup marketer. He founded one of the industry-leading growth marketing events – Growth Marketing Conference – and is hard at work to build the world’s most valuable startup community at Startup Socials. He believes the best way to teach and connect people in growth and startup marketing is by holding best-practice-focused events, led by the thought leaders who actually know what they’re doing, and building interactive, dynamic communities of growth and startup marketers from all over the world.
 
In this episode you'll learn:
  • [01:05] What is Startup Socials?
  • [02:00] How did Vasil get into the Event business?
  • [04:50] Who did Vasil hire to help him scale his events?
  • [08:00] When did Vasil decide to hire someone to manage event partnerships?
  • [08:50] How to find sponsors for your first conference?
  • [11:50] How to drive people to the conference?
  • [16:30] Vasil's advice to Alex on how to sell out his event
  • [20:00] How to get leads on a conference if you're not a speaker?
  • [22:20] Vasil's recommendations if you want to throw an event
 
Links mentioned:
 
Brought to you by Experiment 27. Find us on Youtube here.
 
Podcast production done by BrandedPod.
 
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
 
Jun 5, 2017
Robert Indries is the co-founder of Experiment 27, CEO of software development company Wesrom and CTO of tech startup Cookfeed TV.
 
He has personally worked on over 100 software projects, wrote over 300 articles in a dozen industries, hired, trained and managed tens of developers, designers, marketers and sales personnel, spoke in front of 10,000+ people on 3 continents and in 3 languages and generated over $20,000,000 USD for his clients in the past year.
 
In this episode you'll learn:
  • [01:00] How did Robert and Alex meet in 2015?
  • [02:45] What mindset shifts did x27 go through?
  • [05:08] How to keep clients for longer?
  • [08:07] What is x27's approach to processes?
  • [11:50] What are some of the surprises that Robert discovered on his business journey?
  • [16:40] About employee goal setting
  • [18:28] How does Robert approach building the company culture?
  • [21:26] Where is Experiment 27 going? 
  • [25:00] Reasoning behind x27 raising its prices? 
  • [26:28] Why did x27 niche down?
 
Links mentioned:
 
Brought to you by Experiment 27. Find us on Youtube here.
 
Podcast production done by BrandedPod.
 
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
 
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