Info

The Alex Berman Podcast

Every week Alex Berman chats with an entrepreneur, entertainer, comedian or anyone he finds interesting and provides practical strategies on how to advance in business, life or Hollywood. This podcast is brought to you by Experiment 27 - we leverage our expertise in digital agency marketing to drive more leads to our client's business.
RSS Feed Subscribe in Apple Podcasts
The Alex Berman Podcast
2019
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


All Episodes
Archives
Now displaying: May, 2017
May 29, 2017
Étienne Garbugli works at the intersection of Tech, Product Design and Marketing. He's a two-time Startup Founder (Flagback and HireVoice), a four-time entrepreneur and a UX research expert.
 
He published the book Lean B2B: Build Products Businesses Want. The Lean B2B methodology helped thousands of entrepreneurs and innovators around the world create sustainable innovation.
 
In this episode you'll learn:
  • [01:54] How to package what you do in a consulting service?
  • [02:38] Questions to ask to find out what drives the most value?
  • [03:25] How to come up with pricing for consulting services?
  • [05:04] Issues founders are running into?
  • [06:00] First step to finding out what worked in the past?
  • [07:10] How to get the founders psychologically to pivot?
  • [08:50] How to deal with politics when consulting with a startup?
  • [11:25] How to build a recurring revenue model into a consulting business?
  • [12:30] Tactic that Etienne ends up implementing with each client?
 
Links mentioned:
 
Brought to you by Experiment 27. Find us on Youtube here.
 
Podcast production done by BrandedPod.
 
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
 
May 22, 2017
Lane Campbell is an accomplished technology entrepreneur with a track record of offering affordable solutions and top-notch customer service. Lane's technical and support expertise has spanned diverse industries that include National Retail, Online Music Distribution, Social Networking, Real Estate, Voice Over IP (VoIP) Phone Service, Hospitality, Building Management Services, as well as the Publishing industry.
 
He has has managed teams of technical people both nationally and internationally. These teams have successfully implemented projects that are as diverse as Multi-Million Dollar E-commerce websites, Enterprise Wireless, Network Design and Network Engineering, Thousands of Concurrent Clients over a VPN, IP Telephony, Long Range Wireless Implementation, Enterprise ZFS Storage, High Availability Storage, CRM and ERP implementation/integrations.
 
Now, he lends his expertise to the operation of Vue Ventures, an early stage venture fund founded by serial entrepreneurs. He is also a mentor at Founder Institute, member at Forbes Technology Council ( an invitation-only organization comprised of elite CIOs, CTOs and technology executives) and a member of Young Entrepreneur Council ( highly selective, invite-only group of like minded peers from nearly every industry).
 
In this episode you'll learn:
  • [01:14] How is Lane looking to disrupt how citizens interact with government officials?
  • [03:34] How is Lane pairing innovative startups with corporations that have a strategic need for what they're doing?
  • [06:14] Strategy of following the money backwards
  • [07:30] 95-5 formula for selling in B2B
  • [08:40] How to approach companies that have 'migraine problems'
  • [10:20] How to leverage established trust relationships? 
  • [13:39] Questions services companies should be asking before pursuing the partnership strategy?
  • [15:48] How to come up with something unique as an agency?
  • [17:00] How did Lane grow an agency from $2.4 to $4 million in revenue in 6 months?
  • [20:25] What to think about when making an intro?
  • [21:25] How to think about networking?
  • [24:00] How to split the time between outbound and building relationships?
  • [27:00] One piece of homework for agency partnerships?
 
Links mentioned:
 
Brought to you by Experiment 27. Find us on Youtube here.
 
Podcast production done by BrandedPod.
 
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
 
May 15, 2017
Wes Schaeffer, also known as "The Sales Whisperer," is a graduate of the U.S. Air Force Academy, a father, author, coach, keynote speaker to Fortune 500 companies, marketing expert, copywriter and Infusionsoft Consultant.
 
Nothing happens until a sale is made. A sale cannot be made until a prospect has been identified. A prospect cannot be identified until a business owner informs the marketplace that they are in business with a valuable offering. Each step must be carefully crafted and integrated and then automated in order to create a business that sustains you vs. a service that drains you. Wes help companies build all of that.
 
In this episode you'll learn:
  • [01:22] Biggest mistakes sales managers make when building a team?
  • [02:10] The difference between recruiting vs hiring sales people?
  • [04:55] Benchmark to judge your salespeople by?
  • [07:17] How to monitor sales activity? 
  • [08:00] When and how would you figure out if a sales system is broken?
  • [08:48] How not to communicate in sales?
  • [10:50] What to look for when listening in on a sales call?
  • [12:26] Steps to get better at managing?
  • [13:50] Multiple steps of Wes' hiring process
  • [17:17] Importance of sales scripts
  • [19:30] What traits to look for in sales people?
Links mentioned:
Brought to you by Experiment 27. Find us on Youtube here.
 
Podcast production done by BrandedPod.
 
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
May 8, 2017
David Schneider is currently the CEO and CoFounder of digital marketer software NinjaOutreach, which helps small businesses find and outreach to bloggers to grow their sales through blogger outreach. Previously, he worked at Capital One as a business analyst until 2012, when he left to travel to the world with his girlfriend (visited over 40+ countries). During this time he started several online businesses, which grossed several hundred thousand in revenue. Since June 2014, he has been bootstrapping NinjaOutreach with two CoFounders to grow it to over 500 customers. They grew their team from 3 to 11 people, increased their revenue from $0 to >$100k ARR and achieved consistent 20% average MoM growth.
 
In this episode you'll learn:
  • [01:40] How long it took David to go from 0 to $100k in revenue?
  • [03:30] How did David get into software business?
  • [05:40] Reasoning behind NinjaOutreach partnering with AppSumo
  • [08:00] How to psychologically tackle not making money?
  • [09:45] How to define an ideal customer?
  • [12:00] What to do when your product better resonates with someone else besides your ideal target?
  • [15:30] How to classify people that use your product?
  • [19:14] What are digital agencies doing in terms of outreach?
  • [21:38] How to measure ROI in terms of blogger outreach? 
  • [23:30] How is NinjaOutreach acquiring customers?
  • [25:40] First thing to try in influence marketing?
 
Links mentioned:
 
Brought to you by Experiment 27. Find us on Youtube here.
 
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
May 1, 2017
Ryan Lee is a prolific entrepreneur, starting his first business selling baseball cards via mail order when he was 12-years old. Now, he owns dozens of business, from health/fitness to marketing.
 
Ryan has been featured in many media outlets, including the front page of the Wall Street Journal and the cover of Millionaire Blueprints. He's also written two books, The Millionaire Workout and Passion to Profits.
 
In this episode you'll learn:
  • [01:10] What is Netflix for Entrepreneurs?
  • [03:50] Why is Ryan not charging premium prices for his courses?
  • [08:00] Why is Ryan sending 1 email per day?
  • [11:30] How can service providers transition to online?
  • [13:46] How to convince someone who is not sold on niching down?
  • [16:40] How to go through the transition phase of going to premium prices?
  • [18:30] How to turn a service into a product?
  • [22:19] Why is Ryan comfortable charging only $1?
  • [25:40] How to think about customer success?
 
Links mentioned:
 
Brought to you by Experiment 27. Find us on Youtube here.
 
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
1