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The Alex Berman Podcast

Every week Alex Berman chats with an entrepreneur, entertainer, comedian or anyone he finds interesting and provides practical strategies on how to advance in business, life or Hollywood. This podcast is brought to you by Experiment 27 - we leverage our expertise in digital agency marketing to drive more leads to our client's business.
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Now displaying: April, 2017
Apr 24, 2017
Hiten Shah has started three SaaS companies since 2005, Crazy Egg, KISSmetrics and Quick Sprout. He's an active advisor and investor in startups. He has an email newsletter called SaaS Weekly where he shares the best links of the week for anyone interested in SaaS businesses.
 
In this episode you'll learn:
  • [01:00] How has market changed in the last 10 years?
  • [03:00] How did Hiten manage to make money in his consulting company when he started out?
  • [07:30] How did Hiten come up with Crazy Egg?
  • [09:22] What is Hiten's main focus at the moment?
  • [11:00] How does Hiten approach his business endeavors?
  • [11:50] How did they implement an agency model on Quick Sprout?
  • [15:00] How to look at your internal processes?
  • [16:17] How to make sure that your client is happy with what you're delivering?
  • [17:36] The right questions to ask to get feedback?
  • [18:14] How to deal with negative feedback?
  • [19:27] How has agency model changed since 2004 to now?
  • [20:46] How to think about outsourcing to agencies?
 
Links mentioned:
 
Brought to you by Experiment 27. Find us on Youtube here.
 
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
Apr 17, 2017
Ben Parr is an author, technologist, investor, journalist, entrepreneur, and expert on growth and attention. He's the author of "Captivology: The Science of Capturing People’s Attention", published in 2015 by HarperCollins. His book dives into the science and psychology of attention and how anyone can capture attention for their projects or ideas. 
 
He's a CMO and co-founder of Octane AI - the easiest way to create a bot, drive sales, capture leads, and increase engagement on your Facebook Page. He also started an early-stage venture fund called DominateFund and The Parr Group, a consulting and advisory on the topics of technology, marketing, media, and growth. He advised top brands like Lufthansa Airlines and others on growth, attention and marketing.
 
Previously, he was a Co-Editor and Editor-at-Large of Mashable, where he opened Mashable's west coast office and wrote more than 2,400 articles on the business and cultural impact of technology. He was also named one of Forbes’ 30 Under 30.
 
In this episode you'll learn:
  • [01:00] What does Octane AI do?
  • [02:00] How do you get Maroon 5 as a client?
  • [03:40] How do bots interact with your audience? 
  • [04:55] What does a CMO of a chat bot startup do? 
  • [05:55] What is the main user acquisition channel for a B2B SaaS app?
  • [07:20] Biggest problem Octane AI is tackling as a business at the moment?
  • [09:20] How to build a dream team after you're funded?
  • [12:00] Why is Ben involved with Octane AI?
  • [13:20] How has Ben evolved in his journey with Octane AI?
  • [14:50] How to manage a remote team?
  • [15:30] How do you get your team to a point where they're ready to pick their own things to do?
  • [17:11] How to set metrics and goals?
  • [18:40] 3 things you need to do as a founder in the long run
  • [19:40] How to create a vision for the company?
  • [20:30] Recruiting process at Octane AI
 
Links mentioned:
Brought to you by Experiment 27. Find us on Youtube here.
 
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
Apr 10, 2017
Bilal Zaidi has spent the last 12yrs helping to grow startups & fortune 500 brands with a focus on marketing, sales & business development. He's worked with Fortune 500 companies and startups in Europe & US. And before that, he set up and ran an online fashion retailer and a sports fan site that grew to 23 writers with a global audience of 500k unique visitors. 
 
Bilal is also the host of Creator Lab, a podcast where he interviews leading entrepreneurs & non-profit founders. The show has listeners in 100+ countries & has been featured on iTunes in 35+ countries.
 
In this episode you'll learn:
  • [00:48] What is the origin of the Creator Lab podcast?
  • [03:40] How did Bilal get some heavy hitters to be on his podcast?
  • [08:38] How to get in front of an extremely busy person?
  • [13:29] Bilal's strategies for selling to Fortune 500
  • [17:48] Where do you normally start and how do you pitch a Fortune 500 company?
  • [20:45] What wins people over in business?
Links mentioned:

 

Brought to you by Experiment 27. Find us on Youtube here.
 
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
Apr 3, 2017
Evan Horowitz is a co-founder at Marquee Branding, where he produces social media experiences or brands based on original song, dance and rhythm. Evan also enables his clients at Evan Horowitz Advising to achieve 30 – 300% revenue growth within 12 months. And by applying the tools he teaches, Evan quadrupled his own revenue in one year. Evan also earned an MBA from Harvard Business School, and a BS in Electrical Engineering from Stanford University.
 
In this episode you'll learn:
  • [01:08] How to use free events to get leads?
  • [02:00] How did Evan come across speaking as a marketing channel?
  • [03:03] Different strategies for finding speaking gigs?
  • [03:46] How to identify groups of people to speak to?
  • [04:30] Listen to find out which company is open to hosting speakers and events
  • [05:03] How to think about concepts when pitching yourself to speak?
  • [05:54] An example of how Evan frames his talks
  • [07:50] How to come up with a great title for the talk?
  • [09:04] How to get the right people to come to the event?
  • [10:21] How to structure a talk so that it gives you the most ROI at the end of it?
  • [12:45] How to structure a lead generation form for an event?
  • [14:35] What are you teaching and what aren't you teaching in a talk?
  • [16:10] How is Evan acquiring his clients?
  • [16:40] When is the right time to ask for referrals and how to structure the ask?
  • [18:43] If you want to jump into speaking what's a good first step for you?
Links mentioned:
Brought to you by Experiment 27. Find us on Youtube here.
 
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
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