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The Alex Berman Podcast

Every week Alex Berman chats with an entrepreneur, entertainer, comedian or anyone he finds interesting and provides practical strategies on how to advance in business, life or Hollywood. This podcast is brought to you by Experiment 27 - we leverage our expertise in digital agency marketing to drive more leads to our client's business.
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Now displaying: March, 2017
Mar 27, 2017
Sujan Patel is the co-founder of Web Profits, a growth marketing agency helping companies leverage the latest and greatest marketing strategy to fuel their businesses. Sujan has over 13 years of internet marketing experience and has led the digital marketing strategy for companies like Sales Force, Mint, Intuit and many other Fortune 500 caliber companies.
 
In this episode you'll learn:
  • [01:04] What is WebProfits' area of expertise?
  • [02:09] Why is Sujan's focus on post acquisition marketing?
  • [03:04] How to approach agency marketing?
  • [04:58] How to attract the right type of customers?
  • [08:58] Differences between B2B and B2C content marketing? 
  • [12:36] How to test content marketing ideas?
  • [15:50] Why is Sujan actually running an agency?
  • [21:17] How to separate the personal brand from your business? 
  • [24:32] Systems for training new employees
Links mentioned:
Brought to you by Experiment 27. Find us on Youtube here.
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
 
Take part in the CONTEST we put together to celebrate the launch of this podcast. It's a contest where you can't lose. You will get something, it's just a matter of how much stuff you'll actually win. Click here to enter.  Just for entering you will get a surprise everyone else has to pay for. You can't lose!
Mar 20, 2017
Kelsey Meyer is the co-founder of Influence & Co. Influence & Co. is a tech-enabled content marketing firm that specializes in content strategy, creation and distribution to help companies accomplish their goals through content.
 
In this episode you'll learn:
  • [00:50] What does Influence & Co. do for their clients?
  • [02:04] How to find niche publications?
  • [03:08] Why is I&Co not white labeling for their clients?
  • [04:13] How to go about building a relationships with niche publications from scratch?
  • [04:25] First thing to do if you want to go after a publication as an agency?
  • [06:26] How to know if a niche publication is worth it? 
  • [07:07] Metrics you want to look at before publishing at a specific website?
  • [10:08] Is there a niche in which guest posting doesn't work?
  • [12:10] How do you measure the ROI from the published articles?
  • [13:50] How to utilize your articles in the sales process?
  • [14:56] Best practices for using cold email to distribute the article?
  • [16:54] What role does content marketing play in how someone's evaluating a company?
  • [19:05] What parts of the funnel are important for different industries?
  • [20:55] Best practices for getting quotations from your ideal companies?
 
Links mentioned:
 
Brought to you by Experiment 27. Find us on Youtube here.
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
 
Take part in the CONTEST we put together to celebrate the launch of this podcast. It's a contest where you can't lose. You will get something, it's just a matter of how much stuff you'll actually win. Click here to enter.  Just for entering you will get a surprise everyone else has to pay for. You can't lose!
Mar 13, 2017
Rand Fishkin is the founder and former CEO of Moz, board member at presentation software startup Haiku Deck, co-author of a pair of books on SEO, and co-founder of Inbound.org. Rand's an unsaveable addict of all things content, search, & social on the web.
 
In this episode you'll learn:
  • [00:54] What are Whiteboard Friday videos about and how they made Rand an online influencer?
  • [00:52] Why should marketers focus on building relationships rather than being tactical?
  • [02:00] Challenges marketers face
  • [02:25] How not to be tempted to give tactical advice instead of a strategic one?
  • [03:33] What does a wizard do at Moz?
  • [04:15] Separate tracks for individual contributors and people managers - structure at Moz
  • [05:23] Why managing people should not be a prerequisite for having a great career in marketing
  • [06:17] How are marketers at Moz measured?
  • [07:30] Top of funnel metrics
  • [08:00] Bottom and middle of the funnel metrics
  • [08:36] How to break down marketing channels to focus on?
  • [14:00] Best days of the week for social engagement?
  • [15:20] Rand's marketing failures
  • [18:11] How does Rand use speaking gigs as a marketing tool?
  • [21:00] How to create a great speech and be the one everyone is talking about?
  • [22:16] How to prioritize which events are worth attending?
Links mentioned:
 
Brought to you by Experiment 27. Find us on Youtube here.

If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.

Take part in the CONTEST we put together to celebrate the launch of this podcast. It's a contest where you can't lose. You will get something, it's just a matter of how much stuff you'll actually win. Click here to enter.  Just for entering you will get a surprise everyone else has to pay for. You can't lose!
Mar 6, 2017
Scott Britton is the co-founder of Troops. Troops is the first Slackbot for Sales Teams that makes it easy to use CRM data and configure workflow to do your job. They've raised $9.6m to date.
 
In this episode you'll learn:
  • [01:10] What can Troops help you with?
  • [03:10] Which sales model they use at Troops?
  • [04:30] How did they adapt the bottom-up model over the top-down one?
  • [05:08] Ideal model to sell Software?
  • [07:02] How to execute that on the marketing side?
  • [08:23] How to execute that on the sales side?
  • [09:47] How did Scott switch from relying on cold email to focusing on inbound?
  • [12:25] How to optimize the middle of the funnel and how to convert leads to users?
  • [14:17] How to execute efficient demo on-boarding strategy?
  • [16:30] How to deal with going back and forth with engineering?
  • [17:26] Questions they use for their customer feedback log
  • [19:10] How do you go from 1 user to building a company when you have a target account identified?
  • [22:00] How to make your sales process contingent upon creation of value?

Find Scott here:

Brought to you by Experiment 27. Find us on Youtube here.

If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.

Take part in the CONTEST we put together to celebrate the launch of this podcast. It's a contest where you can't lose. You will get something, it's just a matter of how much stuff you'll actually win. Click here to enter.  Just for entering you will get a surprise everyone else has to pay for. You can't lose!

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