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The Alex Berman Podcast

Every week Alex Berman chats with an entrepreneur, entertainer, comedian or anyone he finds interesting and provides practical strategies on how to advance in business, life or Hollywood. This podcast is brought to you by Experiment 27 - we leverage our expertise in digital agency marketing to drive more leads to our client's business.
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Now displaying: February, 2017
Feb 27, 2017

Our today's guest, Steli Efti, never hired a salesperson that did sales in the past. Listen to learn about amazing strategies Steli uses to add amazing people to his fast-growing team at Close.com

Steli is CEO and Co-Founder of Close.com (a platform that makes calls, sends emails, and conveniently automatically tracks all activity) and ElasticSales, where he helps thousands of startups succeed in scaling their sales efforts.

Find Steli here:

Brought to you by Experiment 27. Find us on Youtube here.

If you’ve enjoyed the episode, please subscribe to the Alex Berman Podcast on iTunes and leave us a review for the show.

Feb 27, 2017

In this episode, you'll learn how Steli Efti evolved in his approach to cold emailing or how has cold emailing evolved as an outreach technique. What are some things he thought he had right that he now knows were wrong?

Steli is CEO and Co-Founder of Close.com (a platform that makes calls, sends emails, and conveniently automatically tracks all activity) and ElasticSales, where he helps thousands of startups succeed in scaling their sales efforts.

Find Steli here:

Brought to you by Experiment 27. Find us on Youtube here.

If you’ve enjoyed the episode, please subscribe to the Alex Berman Podcast on iTunes and leave us a review for the show.

Feb 20, 2017

Welcoming new clients into your business, addressing their questions and concerns, and ensuring they understand the services available to them. Listen to learn more.

Michael Taylor is a Co-Founder at Ladder.io. Ladder is a data-driven startup marketing agency focused on launching and growing new businesses. They work across the marketing funnel to test what works, then help you scale quickly and efficiently.

In this episode you will learn: 

 

  • New hires should be enthusiastic about the role if they're a good fit.
  • Collaborate with others to come up with ideas.
  • How soon to start delivering after getting a new client?
  • Help new recruits get on track with new clients.

 Links:

Brought to you by Experiment 27. Find us on Youtube here.

If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.

Take part in the CONTEST we put together to celebrate the launch of this podcast. It's a contest where you can't lose. You will get something, it's just a matter of how much stuff you'll actually win. Click here to enter.  Just for entering you will get a surprise everyone else has to pay for. You can't lose!

Feb 20, 2017

Many consider it dark arts, but data driven marketing is not an unknown to our today's guest. Listen to learn more about strategies that work in a B2B space.

Michael Taylor is a Co-Founder at Ladder.io. Ladder is a data-driven startup marketing agency focused on launching and growing new businesses. They work across the marketing funnel to test what works, then help you scale quickly and efficiently.

In this episode you will learn: 

  • How to approach growth through the eyes of a data-driven marketing?
  • How to approach testing and figuring out what to start with?
  • How to find marketing tactics that work in B2B?
  • Get more sales by offering your leads fast and easy consultations.

Test your tactics by asking “would I be a good client to myself?”

 Links:

Brought to you by Experiment 27. Find us on Youtube here.

If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.

Take part in the CONTEST we put together to celebrate the launch of this podcast. It's a contest where you can't lose. You will get something, it's just a matter of how much stuff you'll actually win. Click here to enter.  Just for entering you will get a surprise everyone else has to pay for. You can't lose!

Feb 20, 2017

A type of marketing that involves the creation and sharing of behind the scenes material leaves many agency owners in fear. In this episode Michael Taylor talks about content marketing, including creation, promotion, transparency, and passion.

Michael Taylor is a Co-Founder at Ladder.io. Ladder is a data-driven startup marketing agency focused on launching and growing new businesses. They work across the marketing funnel to test what works, then help you scale quickly and efficiently.

Michael is responsible for building a marketing recommendation engine at Ladder. He's personally researched, tested and published 1000+ proven growth tactics to their playbook. 

In the past he ran paid user acquisition for AppSumo, scaling Facebook ads by over 30x whilst halving CPA; helping grow the SumoMe install base from 85,000 to 210,000 websites.

In this episode you will learn:

  • [00:48] Approach to content marketing for a digital agency.
  • [02:41] How to get over the fear of your content being stolen?
  • [04:15] Why you should create content even if it has been made elsewhere?
  • [07:26] Why passion matters in creating content?
  • [10:09] How to promote your content?
  • [12:07] Why you should audit your content and and be transparent?
    [13:30] Learn to say no and market yourself effectively.

Key takeaway:
Content marketing is one of the best ways to grow your business, get more leads, and generate sales. It can draw large audiences in, elevating the chance of finding customers and referrals. It can also strengthen brand identity, authority, and authenticity. One of the main points of content marketing is to continually audit and edit your content to keep it up to date and relevant.

 Links:

Brought to you by Experiment 27. Find us on Youtube here.

If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.

Take part in the CONTEST we put together to celebrate the launch of this podcast. It's a contest where you can't lose. You will get something, it's just a matter of how much stuff you'll actually win. Click here to enter.  Just for entering you will get a surprise everyone else has to pay for. You can't lose!

Feb 13, 2017

We all know people who seem to know everyone. How do they do it? Forget networking. Think connecting. Technique they use? Storytelling. Listen to learn more.

Zee Ali is an entrepreneur from Chicago, IL. He is the founder of  Zee Group which he bootstrapped with $800.
 
While attending school, Zee discovered a market opportunity that lead him to selling chef uniforms to his classmates. Zee’s passions lead him to start his company Zee’s Apparel, LLC in 2010 which transformed into Zee Group, an independently owned and operated full-service Promotional Advertising Agency.
 
Find Zee here:
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
 
Find us here:
 
Take part in the CONTEST we put together to celebrate the launch of this podcast. It's a contest where you can't lose. You will get something, it's just a matter of how much stuff you'll actually win. Click here to enter.  Just for entering you will get a surprise everyone else has to pay for. You can't lose!
Feb 13, 2017

Are you only sending client gifts during Christmas time like everybody else? Listen to this episode to learn how to set yourself apart and actually send a gift that feels genuine. 

Zee Ali is an entrepreneur from Chicago, IL. He is the founder of  Zee Group which he bootstrapped with $800.
 
While attending school, Zee discovered a market opportunity that lead him to selling chef uniforms to his classmates. Zee’s passions lead him to start his company Zee’s Apparel, LLC in 2010 which transformed into Zee Group, an independently owned and operated full-service Promotional Advertising Agency.
 
Find Zee here:
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
 
Find us here:
 
Take part in the CONTEST we put together to celebrate the launch of this podcast. It's a contest where you can't lose. You will get something, it's just a matter of how much stuff you'll actually win. Click here to enter.  Just for entering you will get a surprise everyone else has to pay for. You can't lose!
Feb 13, 2017

Thinking about creating custom company apparel? How to do it the right way and actually generate an ROI? Listen to this episode.

Zee Ali is an entrepreneur from Chicago, IL. He is the founder of  Zee Group which he bootstrapped with $800.
 
While attending school, Zee discovered a market opportunity that lead him to selling chef uniforms to his classmates. Zee’s passions lead him to start his company Zee’s Apparel, LLC in 2010 which transformed into Zee Group, an independently owned and operated full-service Promotional Advertising Agency.
 
Find Zee here:
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
 
Find us here:
 
Take part in the CONTEST we put together to celebrate the launch of this podcast. It's a contest where you can't lose. You will get something, it's just a matter of how much stuff you'll actually win. Click here to enter.  Just for entering you will get a surprise everyone else has to pay for. You can't lose!
Feb 6, 2017
Creating meetups is another way to generate leads for your digital agency. Learn about how Eugene does it.
 
Eugene Yee built Meetup's Messaging platform on iOS and now works as a Master Software Engineer at Capital One.
 
In this episode you'll learn:
-how Alex influenced Eugene to start his meetup?
-how did Eugene frame his meetup?
-how to structure a meetup?
-how to find a venue?
-how to get free pizza for an event?
-what if nobody shows up at your first meetup?
-how to remember the people you meet at the meetup?
-why 'I don't have enough time for a meetup' is an excuse?
-how to promote a meetup?
 
Find Eugene here:
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
 
Take part in the CONTEST we put together to celebrate the launch of this podcast. It's a contest where you can't lose. You will get something, it's just a matter of how much stuff you'll actually win. Click here to enter.  Just for entering you will get a surprise everyone else has to pay for. You can't lose!
Feb 6, 2017
What are your priorities right now? Are you able to optimize your career schedule to be aligned with those goals? Learn how Eugene does it.
 
Eugene Yee built Meetup's Messaging platform on iOS and is now Master Software Engineer at Capital One.
 
In this episode you'll learn:
-how to optimize your schedule?
-what does an optimized scheduled look like in Eugene's view?
-what is driving people toward making a wrong career decisions?
 
Find Eugene here:
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
 
Take part in the CONTEST we put together to celebrate the launch of this podcast. It's a contest where you can't lose. You will get something, it's just a matter of how much stuff you'll actually win. Click here to enter.  Just for entering you will get a surprise everyone else has to pay for. You can't lose!
Feb 6, 2017

How to choose when presented with these two alternatives? In this episode, learn about why did Eugene choose to pursue a corporate career and what did he base that decision on?

Eugene Yee built Meetup's Messaging platform on iOS, allowing members to extend their Meetup experience beyond face-to-face encounters. This feature also increased Meetup's average user session length by 28%.
In 8 weeks, he wrote the on-boarding flow, which provides a fun, informative experience for new users to register for Meetup, and join groups quickly and easily. This feature helped increase their group-joins by 60%, and app downloads by 16%. Eugene is now Master Software Engineer at Capital One.
 
In this episode you'll learn:
-what it means to be a master software engineer?
-what do job titles at Capital One look like?
-why did Eugene choose to go corporate after being a freelancer?
-what lessons did he base his decision on?
-how did Eugene learn not be too attached to the projects you're working on?
-what are the benefits of having a job at a corporation like Capital One?
-does Capital One hire agencies?
 
Find Eugene here:
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
 
Take part in the CONTEST we put together to celebrate the launch of this podcast. It's a contest where you can't lose. You will get something, it's just a matter of how much stuff you'll actually win. Click here to enter.  Just for entering you will get a surprise everyone else has to pay for. You can't lose!
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