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The Alex Berman Podcast

Every week Alex Berman chats with an entrepreneur, entertainer, comedian or anyone he finds interesting and provides practical strategies on how to advance in business, life or Hollywood. This podcast is brought to you by Experiment 27 - we leverage our expertise in digital agency marketing to drive more leads to our client's business.
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Now displaying: January, 2017
Jan 30, 2017
Living your life in a way that's congruent with who you think you should be and who you really are is not always easy. In this wonderful story Colin shares how he broke out of the Matrix and never measured his life with empty metrics like money ever again.
 
In this episode you'll learn about...
  • a recognition that Colin had about what he was telling himself was important and what actually was
  • how he knew what was important
  • Colin's perception of who he should have been
  • how Colin realized he would be the biggest hypocrite to go back to his old life
  • his realization that he was measuring his life by an empty metric
  • what made him realize he needs a drastic change
  • how Colin became a digital nomad and how he made the transition easier
  • what happened with his agency when he decided to pursue a digital nomad lifestyle
  • what you need to do if you're feeling burned out running your agency
Colin Wright is an author, entrepreneur, and a podcast host. His podcast is called Let's Know Things and his blog is Exile Lifestyle.

Back in the day, he ran a branding studio where he helped businesses and individuals understand who they were so they could more clearly and concisely communicate their message to their audience.

Find Colin here:
 
Take part in the CONTEST we put together to celebrate the launch of this podcast. It's a contest where you can't lose. You will get something, it's just a matter of how much stuff you'll actually win. Click here to enter.  Just for entering you will get a surprise everyone else has to pay for. You can't lose!
Jan 30, 2017

Having no brand is a brand position. Listen to learn how to separate yourself from the competition when you're branding your agency.

It's very hard to discount some of the stuff you find to be important that doesn't fit with the rest of the brand.

Colin Wright is an author, entrepreneur, and a podcast host. His podcast is called Let's Know Things and his blog is Exile Lifestyle.

Back in the day, he ran a branding studio where he helped businesses and individuals understand who they were so they could more clearly and concisely communicate their message to their audience.

Find Colin here:
 
Take part in the CONTEST we put together to celebrate the launch of this podcast. It's a contest where you can't lose. You will get something, it's just a matter of how much stuff you'll actually win. Click here to enter.  Just for entering you will get a surprise everyone else has to pay for. You can't lose!
Jan 30, 2017

Branding on a business-level is common, but today branding is becoming just as important on a personal level. In today’s world and entrepreneurial landscape, there is no room for being another face in the crowd. Learn how to separate yourself from the competition by creating a recognizable personal brand.

Colin Wright is an author, entrepreneur, and a podcast host. His podcast is called Let's Know Things and his blog is Exile Lifestyle.
 
He has written over thirty books, from travel memoirs to books about entrepreneurship to science fiction novels, and he co-founded a publishing company called Asymmetrical Press.
 
 
Back in the day, he ran a branding studio where he helped businesses and individuals understand who they were so they could more clearly and concisely communicate their message to their audience.
 
In this episode you'll learn...
  • how to approach a personal brand
  • the strategy behind building a personal brand
  • how to tie everything you do together as a brand
  • what to avoid doing that many do
  • what questions should agencies be asking to become unique
  • in-depth strategy behind how Colin branded his podcast
Find Colin here:
 
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
 
Take part in the CONTEST we put together to celebrate the launch of this podcast. It's a contest where you can't lose. You will get something, it's just a matter of how much stuff you'll actually win. Click here to enter.  Just for entering you will get a surprise everyone else has to pay for. You can't lose!
Jan 30, 2017

No bots included. They say it's not about how many followers you have, but who your followers really are. What if you had both? The quantity and the quality. Sean Fournier does.

Sean Fournier is a Co-Founder & Creative Director of Faction Studio. Faction Studio is a collective of designers and engineers  dedicated to helping startups gain traction and acquire funding by creating beautiful sites and functional apps.
 
They have worked with many startups over the years, some of which have gone on to huge success, most notably FitBit ($66M in funding—filed IPO in May, 2015), DropCam (acquired by Google for $555M) and Matcha (acquired by Apple for $15M to integrate into Apple TV).
 
In this episode you'll learn...
  • what type of content does Sean create on Instagram
  • what are some strategies that gave Sean an instant boost in following
  • what is the monetary gain behind the 17k IG followers
  • how they got leads off of Instagram
  • how to promote your IG posts
  • how to target your market on IG
  • about a manual approach to interacting on IG
  • why having a bot strategy wouldn't work
  • how to 'steal' your competition's following
  • what makes a good fan on Instagram
  • why Sean following his audience is enough
  • Sean's newest strategy for Instagram growth
  • how to keep the engagement going
  • what should agency think about when approaching Instagram

Follow Sean here:

If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
 
Take part in the CONTEST we put together to celebrate the launch of this podcast. It's a contest where you can't lose. You will get something, it's just a matter of how much stuff you'll actually win. Click here to enter.  Just for entering you will get a surprise everyone else has to pay for. You can't lose!
Jan 30, 2017

In the final part, Brian Burns enters the lightning round and delivers bite sized value on what you might be doing wrong with your sales team and what to look out for.

In this episode you'll learn...

  • why not to put too much administration on a sales rep
  • how to think about your reps
  • how to lead and behave your sales team
  • what are the indicators that your leadership is not working
  • when to hire someone who knows what they're doing
  • what is the CEO of Hubspot doing wrong

After spending 20 plus years selling enterprise software for 12 VC backed start-ups, Brian Burns now focuses on helping a handful of companies.

Reach Brian here:

Take part in the CONTEST we put together to celebrate the launch of this podcast. It's a contest where you can't lose. You will get something, it's just a matter of how much stuff you'll actually win. Click here to enter.  Just for entering you will get a surprise everyone else has to pay for. You can't lose!

Jan 30, 2017

Budgets. Do you ask for it in an email? Do you wait untill you get on a call? It turns out, real budgets don't even exist. Listen to find out more about this.

In this episode you'll learn...

  • how to get a budget without getting on a call
  • do budgets even exist
  • what to look for in a company
  • how to really find out their level of interest
  • how to guide the process
  • how to qualify the client
  • what is the unqualified signal
  • what not to spend time on as a junior sales rep

After spending 20 plus years selling enterprise software for 12 VC backed start-ups, Brian Burns now focuses on helping a handful of companies.

Reach Brian here:

Take part in the CONTEST we put together to celebrate the launch of this podcast. It's a contest where you can't lose. You will get something, it's just a matter of how much stuff you'll actually win. Click here to enter.  Just for entering you will get a surprise everyone else has to pay for. You can't lose!

Jan 30, 2017

If you don't have the budget to hire a sales army you're in the right place. Listen to this episode to learn how Brian would break down a sales process and what would he focus on to make two salesmen in an agency bring in $2 million in revenue.

In this episode you'll learn...

  • how to break down a sales goal like $2million
  • first few steps to get the sales machine running
  • where to find your target market
  • how to do the research on your potential clients
  • how to showcase that what you do is unique
  • what will take you from unknown to known
  • how to get them to like you
  • how to prevent the steps from going wrong
  • how to draw the line between free and paid
  • mistake most people make when asking for free advice
  • when to take the next step

After spending 20 plus years selling enterprise software for 12 VC backed start-ups, Brian Burns now focuses on helping a handful of companies.

Reach Brian here:

Take part in the CONTEST we put together to celebrate the launch of this podcast. It's a contest where you can't lose. You will get something, it's just a matter of how much stuff you'll actually win. Click here to enter.  Just for entering you will get a surprise everyone else has to pay for. You can't lose!

Jan 30, 2017

Selling plays a crucial part in your agency's growth. And selling isn't always easy. Getting rejected and shut down isn't always easy. But what if you changed your approach? In this episode you have an opportunity to learn from Brian Burns on how not to sell like a robot, but a human being. You may not need a sales script after this episode.

After spending 20 plus years selling enterprise software for 12 VC backed start-ups, Brian now focuses on helping a handful of companies. Basing his approach on an exhaustive study of hundreds of eight, seven and six figure deals across several industries and geographies he works with leadership teams to help create and dominate market segments. He is also the host of The B2B Revenue Leadership Show, The Brutal Truth About Sales & Selling podcast and Sales Questions podcast.

In this episode you'll learn...

  • how to motivate a junior sales guy
  • what is the key to selling
  • how not appear as a robot
  • what goes into a human sales person
  • how to sell B2B like a human
  • why it's not all about the script
  • how to show them they are the main interest
  • tactical ways to create a connection
  • what days are over
  • how to create content as a salesman

Reach Brian here:

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If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.

Take part in the CONTEST we put together to celebrate the launch of this podcast. It's a contest where you can't lose. You will get something, it's just a matter of how much stuff you'll actually win. Click here to enter.  Just for entering you will get a surprise everyone else has to pay for. You can't lose!

Jan 30, 2017

The journey begins! Digital Agency Marketing Podcast is launched. Every week we will create content to help you push your digital agency business forward.

In today's episode you'll learn...

  • about your host Alex Berman
  • about the mission of this podcast
  • who does Experiment 27 help?
  • about the show's frequency
  • the type of content we will produce
  • who can you expect to be featured?
  • where can you find us online?
  • we put together an AMAZING contest

Hopefully, this the first of our many encounters

Links mentioned:

Take part in the CONTEST we put together to celebrate the launch of this podcast. It's a contest where you can't lose. You will get something, it's just a matter of how much stuff you'll actually win. Click here to enter.  Just for entering you will get a surprise everyone else has to pay for. You can't lose!

This podcast is produced by Rinaldo Ugrina, Director of Content at x27.

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